'What a load of shiitake': Tesco Mobile derides rival price hikes in campaign by BBH

'This is supermarket mobile' will run until the end of March.

Koichiko Koichiko
Feb 21, 2022 - 21:04
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'What a load of shiitake': Tesco Mobile derides rival price hikes in campaign by BBH

'This is supermarket mobile' will run until the end of March.

by Charlotte Rawlings

The words 'what a load of shiitake' in blue font with a mushroom at the end acting as the full stopTesco Mobile: aims to warn consumers that they could lose £107 over their contract if they stay with one of the big four operators

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