What Is Local Search Marketing & How to Do It Right

What Is Local Search Marketing?

Local search marketing is the process of optimizing a local business’ online presence. It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches.

In other words, local search engine marketing aims to increase the chances of your business showing up in search results when customers look for specific products or services in a particular location.

For example, the search results for “pet shop near me” include the following elements:

Local search marketing is especially important for location-based businesses. Like salons, restaurants, and coffee shops. But it’s also vital for service-area businesses, like plumbers and electricians.

Why Is Local Search Marketing Important?

Local search marketing helps businesses connect with nearby customers who are actively searching for their products or services.

It drives foot traffic, builds brand trust through reviews, improves search rankings, and increases conversions by targeting high-intent local consumers. (Customers that are close to making a purchase.)

For example, when you search for a nearby store or service on Google, a local pack shows up. Like on this results page for “pet shop near me”:

The top-ranking organic listing is “Pet Supermarket.”

But how did it get there?

Probably through local search marketing.

First, the business has an optimized