Why marketers should look to the Paralympics for great storytelling

With the Paris Olympics approaching, sponsors and brands are ramping up their marketing budgets to capitalise on the event. It’s a good moment to reflect and ask ourselves: should marketers adopt a different approach to branding the Paralympics?

UsenB UsenB
Jun 13, 2024 - 21:04
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Why marketers should look to the Paralympics for great storytelling

With the Paris Olympics approaching, sponsors and brands are ramping up their marketing budgets to capitalise on the event. It’s a good moment to reflect and ask ourselves: should marketers adopt a different approach to branding the Paralympics?

by Max Arkell

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