Why Singaporean Muslim fashion brand Naezily has shut down its business for good after 5 yrs

After five years in business, Muslim fashion brand Naezily will close its business and shutter its retail outlet at Nordcom II, 2 Gambas Crescent.

The founder of the business, Miza Nazili Ghazali, announced the closure through a video on the brand’s official Instagram and her personal account on March 4.

“It’s with a heavy heart that I announce the end of a journey I never imagined would come to an end this early,” she said.

In the video, Miza shared that the closure was a result of her decision to prioritise her mental health and devote more time to her other ventures—apart from Naezily, the 31-year-old also runs four other businesses, including multi-million-dollar health supplement company, Shortcutx.

Managing multiple businesses has been incredibly rewarding, but the reality is, there’s only so much one person can do in a single day… after much weighing of options, I’ve decided to fully focus on what matters most.

Naezily was founded in 2020, just before the COVID-19 pandemic—Miza started the brand with just S$600 in hand.

Since then, it has launched over 12 collections and collaborated with notable celebrities, including Malaysian actress Nora Danish and Taufik Batisah, Singapore’s first Idol winner.

In 2021, the brand expanded to Malaysia, setting up an outlet in Selangor, Malaysia; however, the store was closed three years later, in 2024.

Featured Image Credit: Miza Nazili Ghazali via Instagram