Winning Christmas: how the most effective UK festive ads increase brands’ market share

Exclusive analysis of festive ads from the IPA Effectiveness Awards shows how key ingredients have allowed brands to pull ahead of rivals – by up to 10 percentage points of market share.

Tekef Tekef
Oct 15, 2024 - 21:03
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Winning Christmas: how the most effective UK festive ads increase brands’ market share

Exclusive analysis of festive ads from the IPA Effectiveness Awards shows how key ingredients have allowed brands to pull ahead of rivals – by up to 10 percentage points of market share.

by Jennifer Small

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