Women in Travel consultant to co-ordinate male allyship network

Social enterprise Women in Travel CIC has appointed Beth Alcorn as its new male allyship network community manager and programme co-ordinator.

She has 25 years of travel industry experience, having held roles at Emirates Holidays, British Airways Holidays and Thomas Cook.

Alcorn will work for Women in Travel on a consultancy basis alongside her current remit as business development executive for Sanderson Phillips – part of Atkin Jones – and other consultancy contracts.

Women in Travel CIC created its male allyship network in 2021, to encourage senior male leaders to become visible allies to women.

A corporate allyship programme was launched in 2023, offering training and networking opportunities to businesses and their staff around the concept and implementation of allyship in the workplace.

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Alcorn will recruit and pair male allies with female mentees, delivering a structured programme that enhances career progression and entrepreneurship within an environment of mutual learning.

She commented: “I am lucky to be a current beneficiary of Women in Travel’s Male Allyship Network as a mentee and am finding the programme transformative.

“My mentor has become my biggest cheerleader, giving me the courage and confidence to grow my business and achieve my goals. Having a mentor is like having an extra board member.

“I am grateful to David Atkin (managing director at Sanderson Philips) for seeing the value of investing in the programme, to my mentor Stephen Daltrey (founder of Elite Coaching) for the guidance and support over many conversations, and to Alessandra (of Women in Travel) for the opportunity to be more actively involved in the programme’s development.

“I am really looking forward to bringing more people to the network as I wholeheartedly believe in its ability to create a more empathetic, inclusive and productive industry.”

Alessandra Alonso, managing director and founder of Women in Travel CIC, added: “Not only does Beth bring incredible travel industry experience and contacts, but she also has firsthand experience of our male allyship network, and can speak genuinely about the benefits both for mentees and mentors.

“With the majority of senior roles still held by men, they can play a critical part in the move towards a more equitable and prosperous future for our industry, and our allyship network is a really practical way of addressing this. I know Beth will be instrumental in its ongoing success.”