WPP partners with Google Cloud to power up generative AI-driven marketing

The move will see the holding company integrate Google’s Gemini into its marketing operating system, already used by L’Oréal, Nestlé and Coca-Cola.

JaneWalter JaneWalter
Apr 9, 2024 - 21:04
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WPP partners with Google Cloud to power up generative AI-driven marketing

The move will see the holding company integrate Google’s Gemini into its marketing operating system, WPP Open, already used by its clients L’Oréal, Nestlé and The Coca-Cola Company.

by Jyoti Rambhai

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