Yeti’s VP of Marketing on Entering a New Product Category When Your Brand Is Already an Eponym
For marketers, becoming a well-loved brand that's interchangeable with an entire product category can be the ultimate dream. But what about after that? Yeti, a brand name that's come to stand in for high-quality travel mugs and indestructible coolers,...
Hollif
0
15
The company, famous for its mugs and coolers, recently launched a new line of luggage
The new bags are made with the same material that's used for airbags and abrasion jackets.
Yeti/YouTube
For marketers, becoming a well-loved brand that’s interchangeable with an entire product category can be the ultimate dream. But what about after that?
/cdn.vox-cdn.com/uploads/chorus_asset/file/23630242/acastro_STK052_02.jpg)
/cdn.vox-cdn.com/uploads/chorus_asset/file/25301215/STK463_SCOTUS_B.jpg)
