Yeti’s VP of Marketing on Entering a New Product Category When Your Brand Is Already an Eponym
For marketers, becoming a well-loved brand that's interchangeable with an entire product category can be the ultimate dream. But what about after that? Yeti, a brand name that's come to stand in for high-quality travel mugs and indestructible coolers,...
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The company, famous for its mugs and coolers, recently launched a new line of luggage
The new bags are made with the same material that's used for airbags and abrasion jackets.
Yeti/YouTube
For marketers, becoming a well-loved brand that’s interchangeable with an entire product category can be the ultimate dream. But what about after that?
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