YouTube Expands Shorts To More Surfaces On Mobile & Desktop via @sejournal, @MattGSouthern

YouTube begins displaying Shorts videos on more surfaces on mobile and desktop, including a dedicated carousel in the trending section. The post YouTube Expands Shorts To More Surfaces On Mobile & Desktop appeared first on Search Engine Journal.

Apr 23, 2022 - 21:04

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YouTube Expands Shorts To More Surfaces On Mobile & Desktop via @sejournal, @MattGSouthern

YouTube begins displaying Shorts videos on more surfaces on mobile and desktop, including a dedicated carousel in the trending section.

Expanding the visibility of Shorts has the potential to amplify their reach, as they can now be discovered in more places throughout the YouTube website and app.

This marks the first meaningful update to Shorts this year, which is notable as there’s been a lull when it comes to rolling out new features.

YouTube Shorts launched in 2020 with much hype behind it, followed by a series of rapid updates through the following year.

Updates have since slowed down, though it looks like Shorts is back on YouTube’s radar again.

These updates may put Shorts on the radars of many new viewers as well. Here’s a look at what’s changing.

YouTube Shorts Shelf In Trending Page

YouTube’s trending page is getting a carousel dedicated to short-form videos — or what the company refers to as a Shorts shelf.

With the addition of the Shorts shelf, short videos will be filtered out of the list of trending videos.

Now, Shorts will appear at the top of the page in their own carousel.

The goal behind this change is to improve the overall experience of the trending page, though it also has the effect of making Shorts more discoverable.

The Shorts shelf will surface the most popular videos in a user’s location.

YouTube is beginning to roll this out across the US, UK, Canada, Australia, Brazil, Germany, India, France, Indonesia, and MENA (Middle East & Nort Africa) with more regions to follow.