YouTube’s New Updates Help Creators Engage & Analyze Data via @sejournal, @MattGSouthern

In this week’s news update for YouTube creators, the company announced several updates that will make it easier for channels to interact with their audience and better understand their video performance.

Replying To Comments With YouTube Shorts

YouTube is rolling out an update to how creators reply to comments with Shorts.

Previously, Shorts could be featured in comments, but with the new update, Shorts will appear as replies in the comments feed.

This means viewers can watch the original short or long-form video that someone commented on, which creates a new opportunity for channels to engage with their audience and transform comments into content.

The update will first be available to creators on iOS this week, with an Android launch planned in the coming months.

Data Stories For Posts

In addition to the new comment feature, YouTube is introducing data stories for posts.

Data stories are cards in YouTube Studio analytics that help break down complex topics about a channel’s performance into bite-sized pieces of information.

With this new data story, creators can better understand how their posts reach their audience.

Membership Signups From Shorts Feed

Another update that YouTube is making is adding the ability for subscribers of a channel to become paid members from the Shorts feed.

This means that the join button will show to subscribers viewing the Shorts feed on both Android and iOS.

This update will allow more subscribers to support creators through channel memberships.

In Summary

YouTube’s latest updates benefit creators in several ways.

The update to replying to comments with Shorts provides an additional opportunity to engage with viewers.

Additionally, it allows creators to publish more frequently by transforming comments from their most engaged community members into content.

Introducing data stories for posts in YouTube analytics will also help creators better understand their channel’s performance.

By breaking down complex topics into bite-sized pieces of information, creators can quickly identify areas to improve and take action to optimize their channel’s performance.

The ability for subscribers to become members of a channel from the Shorts feed makes it easier for creators to monetize their content and earn a sustainable income from their YouTube channel.

Overall, these updates are designed to help creators improve their content and engagement with their audience and achieve more success on YouTube.

Source: Creator Insider

Featured Image: Sergio Photone/Shutterstock