Zurich chief marketer: Demanding Cannes Lions-winning work and why agencies must collaborate without denting egos

As she carries out a global media review, Conny Kalcher explains how agencies should work in harmony together, reduce staffing changes and help the insurance sector move away from ‘doom and gloom’ narratives.

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Nov 6, 2024 - 21:03
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Zurich chief marketer: Demanding Cannes Lions-winning work and why agencies must collaborate without denting egos

As she carries out a global media review, Conny Kalcher explains how agencies should work in harmony together, reduce staffing changes and help the insurance sector move away from ‘doom and gloom’ narratives.

by Ben Bold

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