15 Key Marketing Automation Statistics

Marketing tech stack is always evolving. Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. What’s the marketing automation industry market size, what are the adoption rates of marketing automation and which benefits...

Mar 12, 2024 - 21:11

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Marketing tech stack is always evolving. Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management.

What’s the marketing automation industry market size, what are the adoption rates of marketing automation and which benefits it brings to businesses? Continue reading as we’ll cover answers to these questions with these recent marketing automation statistics.

Here’s what you’ll find on this page:

Marketing Automation Industry Revenue Leading Players in the Marketing Automation Software Industry Marketing Automation Budget Changes Top Channels Where Marketing Automation Used Top Benefits of Marketing Automation Marketing Automation and Customer Data Platform Integration

Marketing Automation Industry Statistics

In 2024, marketing automation is steadily growing, with spending reaching billions every year.

This section presents key statistics to show market automation market revenues, top players in the industry and expected budget changes on automation among marketers.

Marketing Automation Usage and Performance Statistics

Marketing automation software is widely used as a part of the effective marketing tech stack.

This section highlights key insights into current adoption and planned usage of marketing automation and its impact on helping achieve business objectives.

Marketing Automation Benefits Statistics

Marketing teams can greatly improve their effectiveness through the use of automation software, which offers a number of benefits from improving customer experience to enabling better use of marketing budgets.

Improving customer experience (43%), enabling better use of working hours (38%) and better decision making (35%) are the most commonly reported advantages of using marketing automation among surveyed marketers – Ascend2
Marketing Automation Benefits

Advantage of Marketing Automation Share of Marketers

Improves customer experience	43%
Enables better use of staff time	38%
Better data and decision making	35%
Improves lead generation and nurturing	34%
Enables better use of budget	33%
Increases personalization options	24%
Increased ability to measure important metrics/KPIs	23%
Aligning marketing efforts to adjacent departments	21%

Nearly 7-in-10 (66%) of surveyed marketing professionals state that their current marketing automation is “somewhat successful” in helping to achieve marketing objectives. Another 25% of respondents say it’s “very successful”. Only 9% of marketers report no success from their marketing automation efforts – Ascend2

Conclusion

We hope you enjoyed this list of marketing automation statistics.

We frequently update this list of statistics. So feel free to check this stats page later for new insights.