2026 Social Media Marketing Industry Report

Wonder which platforms marketers will be focusing on this year? Want to know how content mixes will change? Find out what professional marketers plan to do with their paid and organic activities, video marketing, content mixes, and AI over...

2026 Social Media Marketing Industry Report

by / May 18, 2026

Wonder which platforms marketers will be focusing on this year? Want to know how content mixes will change?

Find out what professional marketers plan to do with their paid and organic activities, video marketing, content mixes, and AI over the next year in the 18th annual Social Media Marketing Industry Report.

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Inside this detailed 44-page report, Social Media Examiner uncovers:

✅ Which platforms B2C and B2B marketers regard as most important.

✅ How marketers will change their video marketing activities.

✅ Where marketers plan on running ads.

✅ Which platforms deliver the best sales results.

✅ Which platform marketers want to learn more about.

These business-building insights about the world of social media aren't found anywhere else. They will help you identify new opportunities, overcome emerging challenges, and refine your strategy so you stay one step ahead of the changes coming our way.

Want a Sneak Peek?

Here is some of the unique data contained within the 44 pages and 50+ charts:

🔥 56% of marketers plan on increasing their Instagram organic activities. Find out which platform they'll use more. 

🔥 49% of marketers say video is the single most important content type. Discover where 70% of marketers plan to increase their use of video. 

🔥 62% of marketers now use generative AI tools daily. Learn how they're using it. 

That’s just a sample. Get your copy now to unlock the full report and gain the insights you need to strengthen your business strategy for the year ahead.

Download Now—Until May 26