Back-to-school shopping brought to you by AI — how Amazon, Google are positioned to win

The rise of AI-assisted shopping during this year's back-to-school season may be an early window into evolving consumer buying habits.

Troov Troov
Sep 4, 2026 - 21:18
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Back-to-school shopping brought to you by AI — how Amazon, Google are positioned to win

Published Fri, Sep 4 202610:47 AM EDT