3 Face-Lifting Tips For Women 50+ From A Celeb Makeup Artist

“One trick I use often on my clients with more mature skin is mixing 20% concealer with 80% of a skin tint,” says Restrepo. “My clients love this cocktail, as it still showcases their natural skin but gives them a bit more coverage where needed.” 

Skin tints themselves read quite sheer (even more so than a tinted moisturizer); some can even pass for a basic moisturizer with just a kiss of skin-enhancing pigment. These lightweight confections are A+ for drier, more mature skin, which can easily look cakey with a thicker base. 

“Foundations tend to sink into fine lines and creases, whereas a skin tint will help blur imperfections for a more even tone, while not being so heavy as to exacerbate fine lines and wrinkles,” Restrepo says. She prefers Hi Beautiful You’s Skin-Perfecting Tint, “a silky-smooth sheer color gel that has enough pigment to cancel out redness from the sun or heat.” 

Still, you might seek more coverage, which is why Restrepo adds a creamy concealer to the mix. Select your favorite liquid formula (our favorites, here) and use the back of your hand as a palette to combine the two products. Apply directly on areas you’d like a touch more coverage, then blend outwards with a brush or sponge to effortlessly diffuse the product. 

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Blush was quite literally made to add warmth to your complexion, making you look vibrant and, well, youthful. For Restrepo, it’s a nonnegotiable product for 50+ makeup. “We lose natural color from our faces as we age, so adding a bit of color with a cream blush will help bring a more youthful glow,” she says. (She prefers cream over powders, as powders can sometimes exacerbate dryness.) Cream blushes also tend to be more buildable, like this warm, multi-use WELL People Supernatural Blush Stick.

“I use blush on all my clients over the age of 50, but instead of using it on the apples of the cheeks, I’ll apply it more of an upward sweeping motion above the cheekbone and toward the ear, almost like a bronzer,” she adds. “This helps lift the appearance of the cheeks.” 

See, applying on the apples works wonders when you're young and your cheeks already appear plump and supple, but those apples drop as you age—if you swirl a blush on those spots, it can pull the cheek down and actually create the illusion of sagging. 

The eye area is one of the first places you may notice signs of aging—the skin there is much more delicate and sensitive, and wrinkles develop quicker in areas of thin skin. 

Not to mention, “The eyes are typically the first place someone looks on the face when you play them up,” notes Restrepo. That’s not to say you must opt for a bold cut crease all the time, but if there’s one place to give extra attention, Restrepo says, it’s the orbs. She recommends strategically lining the top lash line (here’s how to apply a face-lifting cat-eye) and coating your lashes with a buildable, volumizing mascara infused with hair-healthy ingredients for lash growth. 

“Unfortunately, women tend to have thinner lashes after they turn 50, so I go with a mascara with ingredients that will boost the health of your natural lashes, so you keep more of them,” she explains. “I use Hi Beautiful You’s Be You Mascara: It’s incredibly buildable, and it effortlessly primes, darkens, lengthens, and extends lashes with a beautiful black velvet finish.”  

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