50 Call-to-Action Examples You Can't Help But Click
Think about all the times you've signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you've even taken a class on General Assembly. Each one of these signups is likely a result of...
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Think about all the times you've signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you've even taken a class on General Assembly. Each one of these signups is likely a result of an effective call-to-action (CTA). Think about it: If you hadn't been drawn in by the copy or design of the CTA, or been guided so eloquently through your sign-up process, you would probably use a lot fewer apps and websites than you do now. It's really important to guide your visitors through the buying journey using strategic CTAs. CTA stands for call-to-action, and it's the part of a webpage, advertisement, or piece of content that encourages the audience to do something. In marketing, CTAs help a business convert a visitor or reader into a lead for the sales team. CTAs can drive a variety of different actions depending on the content's goal. As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign. Ultimately, the goal of any marketing campaign is to guide your audience in the buyer's journey so they eventually make a purchase. However, each marketing campaign might have a different action for the audience to carry out because there are several tactics you can use to guide your audience in their journey. Below are a few examples of the types of CTA button copy you might use in marketing: To help you identify what's effective and what's not, we've listed out examples of CTAs that totally rock. These call-to-action examples are broken out into three categories: One of the perks of using HubSpot is the wealth of free resources they offer. This slide-in CTA found in an article discussing marketing intelligence, demonstrates how a well-placed CTA can improve user experience. It’s unobtrusive and comes in midway through the article, not only prompting readers to “download now” but offering a useful and free resource. The marketing kit offers an out-of-the-box solution for those who may not know where to start. This slide-in CTA offers a free resource that is directly related to the topic of the article it appears on. Readers can finish the article and then download the guide with templates to get started making a marketing kit of their own. (Click here to learn how to add slide-in CTAs to your blog posts.) Run by personal financial educator and author Tiffany Aliche, The Budgetnista is a one stop shop for personal finance. In addition to providing content that delights her audience, she’s also a pro at creating inviting CTAs. Instead of simply putting a sign up CTA to promote her newsletter, she uses language that entices the reader to click. “Sign Up For Weekly Goodies” sounds a whole lot more interesting than “sign up for my newsletter.” Who doesn’t want weekly goodies? The friendly and creative use of language encourages visitors to take the desired action. It also mirrors Aliche’s personality, which is a nice touch and helps personalize the interaction. Beauty brand Glossier has its marketing image down, showcasing realistic images of women with a variety of skin types. Who can forget their boy brow campaign? Their website is clean with lots of white space that make the photos of the models and makeup pop. Their CTA is an overlay that appears when you start scrolling down their site. While many would quickly click out of the pop up, the language Glossier chooses makes you want to stick around. “Let’s take this to your inbox” is a clever way to ask folks to sign up for your newsletter. If you're down to join simply click “i’m in” and you’re done. Like The Budgetnista, Glossier uses clever phrasing that makes the brand more relatable and entices people to take action. The image of a model with great Glossier makeup and the illustrations included also aid in making this CTA appealing. Growth agency and HubSpot partner 310 Creative aims to help B2B companies scale and refine the buyer’s journey to increase sales. Knowing that visitors to the site may not quite know what specific services they need, 310 Creative makes use of a CTA that removes confusion. The slide-in CTA solicits visitors to book a free assessment to get some clarity on where their business may be falling short and discover why these outcomes are happening. Not only does it remove barriers by explicitly stating the service is free, this CTA also demonstrates empathy for the visitor. By describing an issue followed by “If this sounds familiar, let’s talk” it demonstrates that 310 Creative is here to help and understands the user’s frustration. Heyday is a bit of a rebel in the facial industry. Its minimalist, no-frills approach has made it a favorite among those who just want to see an aesthetician without the fuss and upselling. That minimalist, but friendly approach shows up in their CTA too. Making great use of some models with glowing skin, this CTA entices viewers to sign up for their newsletter with a discount. The “sign up and save” button is persuasive, along with the humorous “No thanks, I prefer full-price skincare” hyperlink to opt out. Heyday employed beautiful aesthetics, a discount, and humor to encourage visitors to take the desired action. If you love browsing beautiful vacation homes in your spare time, VRBO is a great place to do it. The brand makes great use of aspirational aesthetics and gorgeous locales. The dark blue CTA pops against VRBO’s white background, drawing the reader in. Then the “discover your escape” button adds a touch of adventure for those who may be interested in renting a vacation home. VRBO makes great use of color and phrasing. It’s not a vacation, but rather an adventure where they can serve as your trusted guide. Streaming giant Hulu went for a dramatic approach with this CTA. The dimmed background shows off all its television and movie offerings, while the green and white text of the CTA draws your attention to the promotion. It’s a sign-up and upsell in one, informing users that they can get a discount add-on with Disney+ and ESPN+. This CTA entices visitors with the impression they’re getting a deal with the bundle. Instead of just having a sign up button, it’s “get the disney bundle.” It puts the emphasis on providing value to get visitors to take action. Apparel company Hija De Tu Madre, keeps it fresh with a clean, pink and white color scheme that exudes youthfulness and freshness. Most of what makes their CTAs so appealing is the clever play on words, mixing both spanish and english, an ode to their target audience. Because they’re so dialed into their audience, Hija De Tu Madre can extract more information from their visiors. Instead of just having a CTA that requests an email (first image), they’ve introduced a mobile phone request in a second CTA. How do they persuade folks to hand over their digits? By offering them a chance to win merch — specifically their popular denim jackets. Offering something visitors consider valuable in return for their personal information — in this instance a coveted denim jacket, will make people more likely to share more information. The key is to know your audience and tap into their interests. This CTA from Wool and the Gang will make you feel all fuzzy on the inside. The collage background of customers donning their Wool and the Gang garments plus a cute pup really draws the reader in and fits with the brand’s audience. The CTA button states “share your knits #woolandthegang” which encourages customers to share what they’ve made using Wool and the Gang products, working as both brand promotion and customer engagement. This CTA not only grabs the visitor’s attention, it creates a sense of community and entices visitors to join. This particular CTA also doubles as brand promotion as more customers share their kits across social media. Home decor and design company Tweak It Studio showcases the importance of having fun, but clear CTAs. They get the visitor’s attention with "Just Dropped” in big bold letters to inform readers on new products on offer, then combine it with a CTA button that states exactly what the item is — in this case “personalized wood names.” It’s much more effective than just having a button that simply states “buy now.” This CTA uses urgency with “just dropped” to get visitors to check out new items in the store and also communicates clearly in the button where the visitor is headed next after clicking. Want more CTA design inspiration? Check out some of our favorite call-to-action examples below. Looking for inspiration to help build better CTAs? Use our professionally designed CTA templates to generate more clicks, submissions, and leads from your content. "Remember Everything." Visitors can immediately understand that message the moment they land on this page. The design on Evernote's website makes it super simple for users to see quick benefits of using the app and how to actually sign up to use it. Plus, the green color of the main and secondary CTA buttons is the same green as the headline and the Evernote logo, all of which jump off the page. Consider using a bright color that contrasts well with the elements on your web page to make your CTA stand out. Dropbox has always embraced simple design with a lot of negative space. Even the graphics on their homepage are subtle and simple. Thanks to that simple design and negative space, the blue "Sign up for free" call-to-action button stands out from everything else on the page. Since the CTA and the Dropbox logo are the same color, it's easy for the visitor to interpret this CTA as "Sign up for Dropbox." That's one effective call-to-action. Negative space can work in your favor if used correctly. Use it to your advantage by allowing your CTA to stand out using your bold, brand colors Here's a slide-in call-to-action that caught my attention from OfficeVibe. While scrolling through a post on their blog, a banner slid in from the bottom of the page with a call-to-action to subscribe to their blog. The best part? The copy on the slide-in told me I'd be getting tips about how to become a better manager — and the post it appeared on was a post about how to become a better manager. In other words, the offer was something I was already interested in. Plus, I like how unobtrusive slide-in CTAs are — as opposed to what my colleague Rachel Sprung calls the "stop-everything-and-click-here-pop-up-CTA." I find these CTAs offer a more lovable experience because they provide more information while still allowing me to continue reading the blog post. You can create your own slide-in CTA using HubSpot’s marketing tools. After designing your CTA using our templates, and create a HubSpot account. Go to Marketing > Lead Capture > CTAs in your HubSpot account and follow the CTA instructions here. One big fear users have before committing to sign up for something? That it'll be a pain to cancel their subscription if they end up not liking it. Netflix nips that fear in the bud with the "Cancel anytime" copy right above the "Join Free for a Month" CTA. I'd venture a guess that reassurance alone has boosted signups. Also, you'll notice again that the red color of the primary and secondary CTAs here match Netflix's logo color. Not only can you get a visitor’s attention with a stark contrast in color, but you can use language in your CTA that entices them to click. Consider using “Try for Free,” or something similar in your CTA that removes the risk for potential customers. To achieve effective CTA design, you need to consider more than just the button itself. It's also super important to consider elements like background color, surrounding images, and surrounding text. Mindful of these additional design components, the folks at Square used a single image to showcase the simplicity of using their product, where the hovering "Get Started" CTA awaits your click. If you look closely, the color of the credit card in the image and the color of the CTA button match, which helps the viewer connect the dots of what to expect if/when they click. You can use color to help visitors connect the dots whether it’s coordinating similar tones like in this image, or by using brand colors like the Dropbox example. The folks at Prezi are also into the minimalist design look on their website. Other than the green dinosaur and the dark brown coffee, the only other color accompanying the predominantly black-and-white design is a bright blue — the same blue from their main logo. That bright blue is strategically placed on the homepage: the main "Give Prezi a try" CTA, and the secondary "Get Started" CTA, both of which take users to the same pricing page. This page took a minimalist color scheme, but incorporated two CTAs with the same color button that direct visitors to the same landing page. If your page has a clean, minimalist design consider trying two CTAs with different text to draw visitors in. Full Bundle is another company that uses negative space to make their primary CTA pop. The white "Our Work" call-to-action stands out against the dark greys of the background. Their choice of CTA is strategic, too. Given that they primarily exist to build out clients' online presences, it's important for them to showcase their work — and that's what most folks are going to their website for. Make creative use of negative space like Full Bundle's gray tones. As you can see, the different shades of gray make triangles, adding a subtle design element that makes their white CTA pop out at the bottom. The folks at Panthera are looking for users who really care about wild cats around the world and want to join a group of people who feel the same way. To target those people in particular, we love how they use language that would speak to big cat-lovers: "Join the pride today." The page itself is super simple: an on-page form with two, simple fields, and a button asking folks to (again) "Join." Establish a connection with your target audience by using vernacular related to your brand that would appeal to them in your CTA. The folks at the agency EPIC use their homepage primarily to showcase their work. When you arrive on the page, you're greeted with animated videos showing some of the work they've done for clients, which rotate on a carousel. While there are plenty of other places users might click on their site — including their clients' websites — the main call-to-action stands out and always contrasts with the video that's playing in the background. I love that it features friendly, inclusive language —"Let's start a new project together" — which gives a hint to users looking for a creative partner that they're an especially great team to work for. Use inviting language. It's easy to make a button that just says "join us," but that's not very convincing. Consider something friendlier like "let's work together" or something specific to the service you offer. The whole point of a call-to-action is to direct your site visitors to a desired course of action — and the best CTAs do so in a way that's helpful to their visitors. The folks at coffee company Aquaspresso really nailed that balance here with the pop-up CTA on their main blog page. Here, the desired course of action is for their blog readers to check out what they're actually selling (and hopefully buy from them). There are many ways they could have done this, including putting out a CTA that urges people to "Check out our most popular products!" or something very direct. But we love what they've done instead: Their CTA offers blog readers something much more helpful and subtle — an offer for "today's specials" in exchange for the reader's email address. Adding that the specials are for today only is a great example of a psychological tactic called scarcity, which causes us to assign more value to things we think are scarce. The fear that today's specials are better than tomorrow's might make people want to fill it out and claim their offer while they can. The call-to-action above was created using HubSpot's templates. Consider introducing a sense of urgency for website visitors by using scarcity in your CTA. You can use phrases like "limited time offer" or "get today's deals" to motivate visitors to take the desired action. No one wants to be wrong. That's why a call-to-action button like QuickSprout's slide-in CTA on their blog is so clickworthy. It asks the reader, "Are you doing your SEO wrong?" Well, am I? All I have to do is enter my URL to find out — seems easy enough. It's language like that that can really entice visitors to click through. Plus, having the CTA slide in mid-blog post is a great tactic for catching readers before they bounce off the page. Traditionally, many blogs have CTAs at the very bottom of each blog post, but research shows most readers only get 60% of the way through an article. Use language in your CTA that grabs the visitor's attention or speaks to a pain point they may be having. The case above uses SEO, but you could use something like "Having trouble converting leads?" and then position your service as the remedy. (Click here to learn how to add slide-in CTAs to your blog posts.) Here's a fun, unique call-to-action that can get people clicking. Whereas site visitors might have expected to be directed to product pages or press releases from the homepage, a CTA to "Discover a Cocktail Tailored to Your Taste" is a pleasantly surprising ask. People love personalization, and this CTA kind of feels like an enticing game. The play button icon next to the copy gives a hint that visitors will be taken to a video so they have a better idea of what to expect when they click. Personalization works wonders for establishing a connection with visitors. Consider implementing a CTA that suggests a personalized experience for visitors based on the product or service you offer. For example, you could say "Explore plans that fit your budget," or "choose a design tailored to your brand." A lot of company websites out there offer users the opportunity to start a free trial. But the CTA on Treehouse's website doesn't just say "Start a Free Trial"; it says "Claim Your Free Trial." The difference in wording may seem subtle, but think about how much more personal "Claim Your Free Trial" is. Plus, the word "claim" suggests it may not be available for long, giving users a sense of urgency to get that free trial while they can. If you offer a free trial for your service, instead of just using a button that says "free trial," personalize the experience by using "start your free trial." OKCupid's CTA doesn't seem that impressive at first glance, but its brilliance is in the small details. The call-to-action button, which is bright green and stands out well on a dark blue background, says, "Continue." The simplicity of this term gives hope that the signup process is short and casual. To me, this CTA feels more like I'm playing a fun game than filling out a boring form or committing to something that might make me nervous. And it's all due to the copy. People enjoy games so if it works for your produt or service, try to gamify your CTA to spark interest. Nothing like a ticking timer to make someone want to take action. After spending a short amount of time on blogging.org's homepage, new visitors are greeted with a pop-up CTA with a "limited time offer," accompanied by a timer that counts down from two minutes. As with Aquaspresso's example in #10, this is a classic use of the psychological tactic called scarcity, which causes us to assign more value to things we think are scarce. Limiting the time someone has to fill out a form makes people want to fill it out and claim their offer while they can. Curious, what happens when time runs out? So was I. Hilariously, nothing happens. The pop-up CTA remains on the page when the timer gets to zero. Similar to Aquaespresso, consider using scarcity to give visitors to your site a sense of urgency to take action. CTAs can feel really pushy and salesy (yes, that's a word...) if the wrong language is used. I like IMPACT's educational approach, where they challenge visitors to learn what the company does before pushing them to take any further action. This call-to-action is especially intriguing to me because they don't even use an action verb, yet they still manage to entice people to click. Entice visitors to learn more about your business by using language in your CTA that persuades them to see what you do. Use something like "see our past projects," "what we do," or "view our work." If you went to a website and saw a "Launch" CTA accompanied by the copy "Do Not Press" ... what would you do? Let's be honest: You'd be dying to press it. The use of harmless reverse psychology here is playful, which is very much in keeping with Huemor's brand voice. If your brand is more playful or in the creative industry, you can use that to your advantange in a CTA using gamification or reverse psychology like Huemor's example. How many times have you hotly pursued a product you love, only to discover it's sold out? Well, as you might know, it's no picnic for the seller either. But just because you've run out of an item doesn't mean you should stop promoting it. Brooks Running uses a clever call to action to ensure their customers don't bounce from their website just because their favorite shoe is out of stock. In the screenshot above, you can see Brooks touting an awesome-looking shoe with the CTA, "Find out when we have more." I love how this button turns bad news into an opportunity to retain customers. Without it, Brooks' customers would likely forget about the shoe and look elsewhere. When you click on the blue CTA button depicted below, Brooks directs you to a page with a simple code you can text the company. This code prompts Brooks to automatically alert the visitor when the shoe they want is available again. For ecommerce businesses, sending customers to a page that states the item is out of stock can be a turn off for customers and cause them to bounce. Consider adding a CTA that says "notify me when restocked," or "find out when we have more" to keep them engaged and gain their email information. Humboldt County's website is gorgeous on its own: It greets you with a full-screen video of shockingly beautiful footage. But what I really love is the unconventional call-to-action button placed in the bottom center, which features a bunny icon and the words "Follow the Magic." It enhances the sort of fantastical feel of the footage, making you feel like you're about to step into a fairytale. What's more, once you click into that CTA, the website turns into a sort of choose-your-own-adventure game, which is a fun call-to-action path for users and encourages them to spend more time on the site. Great for travel companies and creative firms, CTAs like Humbolt's lure reader in. If your brand has some creative leeway, use it. You could try a phrase like "find your next adventure," or "plan your trip." Uber's looking for two, very distinct types of people to sign up on their website: riders and drivers. Both personas are looking for totally different things, and yet, the website ties them together really well with the large video playing in the background showing Uber riders and drivers having a good time in locations all over the world. I love the copy of the driver CTA at the top, too: It doesn't get much more straightforward than, "Make money driving your car." Now that's speaking people's language. Targeting two types of customers? You can create CTAs for each of their personas similarly to Uber. As soon as you reach Spotify's homepage, it's pretty clear that their main goal is to attract customers who are willing to pay for a premium account, while the CTA for users to sign up for free is very much secondary. It's not just the headline that gives this away; it's also the coloring of their CTA buttons. The "Go Premium" CTA is lime green, making it pop off the page, while the "Play Free" CTA is plain white and blends in with the rest of the copy on the page. This contrast ensures that visitors are drawn to the premium CTA. If you offer both a paid and free version of a service, consider using two separate CTAs, choosing a color that pops for the paid option versus something more understated for the free version. Exit CTAs, also known as exit intent pop-ups, are different than normal pop-ups. They detect your users' behavior and only appear when it seems as though they're about to leave your site. By intervening in a timely way, these pop-ups serve as a fantastic way of getting your reader’s attention while offering them a reason to stay. Ugmonk has a great exit CTA, offering two options for users as a final plea before they leave the site. First, they offer a 15% discount on their products, followed by two options: "Yes Please: Send me the coupon" and "No Thanks: I'm not interested." It's super helpful that each CTA clarifies what "Yes" and "No" actually mean, and I also like that they didn't use guilt-tripping language like "No Thanks: I hate nature" like I've seen on other websites. Finally, notice that the "Yes Please" button is much brighter and inviting in color than the other option. Exit intent CTAs are extremely useful for ecommerce. You can offer a discount on services or something else of value to entice visitors to convert. Want to sign up for Pinterest? You have a couple of options: sign up via Facebook or via email. If you have a Facebook account, Pinterest wants you to do that first. How do I know? Aesthetically, I know because the blue Facebook CTA comes first and is much more prominent, colorful, and recognizable due to the branded logo and color. Logically, I know because if you log in through Facebook, Pinterest can pull in Facebook's API data and get more information about you than if you log in through your email address. Although this homepage is optimized to bring in new members, you'll notice a very subtle CTA for folks with Pinterest accounts to log in on the top right. Allow users to sign up with Facebook or Google in your CTA. This saves visitors time signing up and you'll be able to gain more information about them. Madewell (owned by J.Crew) has always had standout website design, taking what could be a typical ecommerce website to the next level. Their use of CTAs on their homepage is no exception. When you first arrive on the page, you're greeted with the headline "I'm Looking For ..." followed by a category, like "Clothes That'll Travel Anywhere." Below this copy are two options: "Yes, Take Me There" or "Hmm... What's Next?" The user can choose between the two CTAs to either browse clothes that are good for travel, or be taken to the next type of clothing, where they can play again. This gamification is a great way to make your site more interesting for users who come across it without having a specific idea of where they want to look. Use gamification in your CTA to persuade visitors to explore your site further. They may not know specifically what they are looking for or how your company can help. Creating fun prompts can help visitors find what they are looking for. Since Instagram is a mainly mobile app, you'll see two black CTAs of equal size: one to download Instagram in Apple's App Store, and another to download it on Google Play. The reason these CTAs are of equal caliber is because it doesn't matter if someone downloads the app in the App Store or on Google Play ... a download is a download, which is exactly what Instagram is optimizing for. If you already have Instagram, you can also click the CTA to "Log In" if you'd prefer that option, too. If you have an app, consider adding a CTA for each platform visitors can download it from. This remove friction and makes it easier for visitors to download your app without having to search. The two CTAs on Barkbox's homepage show that the team there knows their customers: While many people visiting their site are signing up for themselves, there are a lot of people out there who want to give Barkbox as a gift. To give those people an easy path to purchase, there are two, equally sized CTAs on the page: "Get Started" and "Give a Gift." As an added bonus, there's an adorable, pop-up call-to-action on the right-hand side of the screen prompting users to leave a message if they'd like. Click into it, and a small dialogue box pops up that reads, "Woof! I'm afraid our pack is not online. Please leave us a message and we'll bark at you as soon as pawsible." Talk about delightful copy. Similar to Uber, you can use multiple CTAs to serve different audiences. Play with language and come up with phrases that work best for your brand voice. Turns out Red Bull isn't its own parent company: It's owned by Thailand-based t.c. pharma, a company that makes popular energy drinks, electrolyte beverages, and functional drinks and snacks. Its homepage features two call-to-action buttons of equal size: "Find out more" and "View products" — but it's clear by the bright yellow color of the first button that they'd rather direct folks to "Find out more." Use color to persuade visitors to take a desired action. If you have a preferred button that you'd like people to click, make it the more prominent of the two. As you scroll through the General Assembly website, you'll see CTAs for various courses you may or may not want to sign up for. I'd like to point your attention to the CTA that slides in from the bottom of the page as you're scrolling, though, which suggests that you subscribe to email updates. Although this feels like a secondary CTA due to its location and manner, I actually think they try to sneak this in to become more of a primary CTA because it's so much more colorful and noticeable than the CTAs for individual classes. When you create your own CTAs, try using bolder colors — even ones that clash with your regular stylings — to see if it's effective at getting people's attention. (Click here for a tutorial on how to add slide-in CTAs to your webpages.) Charity: water's main goal is to get people to donate money for clean water — but they can't assume that everyone wants to pay the same way. The CTAs featured on their homepage take a really unique approach to offering up different payment methods by pre-filling $60 into a single line form and including two equally important CTAs to pay via credit card or PayPal. Notice how both CTAs are the same size and design — this is because charity: water likely doesn't care how you donate, as long as you're donating. For payment CTAs, consider giving visitors options for how to pay. What matters most is that they make the purchase. When you land on the Hipmunk site, your main option is to search flights. But notice there are four tabs you can flip through: flights, hotels, cars, and packages. When you click into one of these options, the form changes so you can fill out more information. To be 100% sure you know what you're searching for, Hipmunk placed a bright orange CTA at the far right-hand side of the form. On this CTA, you'll see a recognizable icon of a plane next to the word "Search," so you know for sure that you're searching for flights, not hotels. When you're on the hotels tab, that icon changes to a hotel icon. Same goes with cars and packages. Use icons to provide further explanation of your CTA to users. Here's another example of a great pop-up with multiple calls-to-action — except in this case, you'll notice the size, color, and design of the users' two options are very different from one another. In this case, the folks at MakeMyPersona are making the "Grab the template!" CTA much more attractive and clickable than the "No, I'm OK for now, thanks" CTA — which doesn't even look like a clickable button. I also like how the "no" option uses polite language. I find brands that don't guilt-trip users who don't want to take action to be much, much more lovable. Being friendly shouldn't just be for getting visitors to take the desired action. Using friendly language is just as important in CTAs for those who would like to opt out. Consider using a phrase like "no thanks" or something similar to what MakeMyPersona used to keep it cordial even if customers aren't ready to make a purchase yet. Another example of simplistic design, TeuxDeux's main website features one phrase and two CTA buttons. That's it. Using the company's colors, the background is just a splash of red and some black. The CTA buttons stand out against the color and emphasize that you can try the product for free. I like these CTAs because they show that the company understands its audience. Whenever I'm researching to-do list apps, I always want to try it before I buy it. It's something that people are very particular about and want to test-drive. TeuxDeux's CTAs shows that they understand this about their audience. Know your audience and allow them to test drive your service. Tap into their needs and interests and include them in a CTA to help them navigate to what they need faster, risk-free. It could be something like "get started for free," "download templates for free," or "try for free." Betabrand is a clothing company that sells yoga/dress pants for women. Usually, clothing brands tend to use similar CTAs such as "Shop Now." However, Betabrand's homepage CTA is unique in that it involves the audience. Here, users can vote and impact the design of new products. This is a fun way to get the audience involved and do something different. Encourage visitor participation by using a voting or survey type CTA when appropriate. It helps customers develop a personal relationship to the brand because they are contributing to the decision making process. This Fabletics CTA uses several marketing tactics: scarcity and a holiday. On the homepage, the brand announces a limited edition collection that's tied to a holiday (Mother's Day). Additionally, the CTA uses a bright color so the CTA stands out on the simple homepage. Combine CTA types when it makes sense. For example you could use scarcity with a limited time only promotion for a grand opening, holiday, or to celebrate a new product launch. Ashley Stewart is a clothing brand catered to plus-sized women. In this CTA, the company uses a fun design to entice website visitors. The entire collage of images looks like a behind-the-scenes camera roll, which is interesting to look at. Additionally, the CTA copy is straight to the point, which is helpful for visitors who are looking to browse. Sometimes short and sweet is the best approach. Use your CTAs to get to the point and get visitors what they want. You could use something like "shop this look," or "download the guide now." This is a great example of several of the elements we've talked about in one CTA. Amazon uses two strategically placed CTAs, colorful, yet simple design, and offers the product for free. With this CTA, Amazon is promoting one of its own products and services on its homepage instead of other products listed for sale on the site. The only message they want to get across? That you can try their product, Amazon Music, for free for three whole months. This CTA accomplishes that goal with a simple design. Offering a free trial? Make it known by using a prominent CTA that pops and eliminating unnecessary features that clutter the landing page. Barnes and Noble uses a simple CTA to entice visitors to shop a limited collection during the Mother's Day holiday. I like this CTA because the landing page design is so cohesive with the branding of the overall company. Additionally, the graphics and the fonts are all interesting and match the brand's messaging. Create a cohesive look that appeals to your audience and aligns with your brand voice. Play with fonts and colors that compliment each other and are pleasing to the eye. Keep the CTA simple with a "shop now," or "download now" button. Slack uses beautiful, simple design on its homepage to entice visitors to click on one of the two CTA buttons. I like this example because Slack has two CTA buttons for two different audiences. If you're just getting started in your research, you can click "Learn More." However, if you're a repeat visitor and know that you want to talk to a sales person, you can click "Contact Us." This is a great example of serving two audiences with your CTAs on your homepage. Serve two audiences with separate CTAs on the same landing page. You can make them distinct using color to contrast the two buttons or draw more attention to the desired choice. On Nintendo's website, the company is focused on answering any questions a visitor might have. In fact, one of the main CTAs is "Compare Features." With this CTA, Nintendo answers one of their most popular questions because they understand that many visitors are still doing their research before purchasing a product. Have multiple pricing or feature options? Consider using a CTA that helps users compare their choices so they can make a more informed decision. There you have it. Now you can see just how important a few small CTA tweaks can be. Take inspiration from the examples above and create CTAs that convert. Full Disclosure: We don't have data to know if these are all scientifically successful, but these examples all follow our best practices. If you decide to recreate these CTAs on your site, please remember to test to see if they work for your audience. Editor's note: This post was originally published in June 2014 and has been updated for comprehensiveness.
What is a call to action (CTA)?
What is a CTA in Marketing?
The above types of CTAs all serve a designated purpose, but keep in mind the language they use can vary. And today, marketers everywhere have put some creative spins on their calls to action to generate the leads their businesses depend on.Best Call to Action Examples of 2022
1. HubSpot
Why this CTA Works
2. The Budgetnista
Why this CTA Works
3. Glossier
Why this CTA Works
4. 310 Creative
Why this CTA Works
5. Heyday
Why this CTA Works
6. VRBO
Why this CTA Works
7. Hulu
Why this CTA Works
8. Hija De Tu Madre
Why this CTA Works
9. Wool and the Gang
Why this CTA Works
10. Tweak It Studio
Why this CTA Works
Call to Action Examples
1. HubSpot CTAs [Free Templates]
2. Evernote
CTA: Sign Up
How to Replicate this CTA
3. Dropbox
CTA: Sign up for free
How to Replicate this CTA
4. OfficeVibe
CTA: Subscribe
How to Replicate this CTA
5. Netflix
CTA: Join Free for a Month
How to Replicate this CTA
6. Square
CTA: Get Started
How to Replicate this CTA
7. Prezi
CTA: Give Prezi a try
How to Replicate this CTA
8. Full Bundle
CTA: Our Work
How to Replicate this CTA
9. Panthera
CTA: Join
How to Replicate this CTA
10. EPIC
CTA: Let's start a new project together
How to Replicate this CTA
11. Aquaspresso
CTA: Send Me Specials Now!
How to Replicate this CTA
12. QuickSprout
CTA: Are you doing your SEO wrong? Enter your URL to find out
How to Replicate this CTA
13. Grey Goose
CTA: Discover a cocktail tailored to your taste
How to Replicate this CTA
14. Treehouse
CTA: Claim Your Free Trial
How to Replicate this CTA
15. OKCupid
CTA: Continue
How to Replicate this CTA
16. Blogging.org
CTA: Countdown Clock
How to Replicate this CTA
17. IMPACT Branding & Design
CTA: What We Do
How to Replicate this CTA
18. Huemor
CTA: Launch (Do Not Press)
How to Replicate this CTA
19. Brooks Running
CTA: Find out when we have more
How to Replicate this CTA
20. Humboldt County
CTA: Follow the Magic
How to Replicate this CTA
21. Uber
CTA: Sign up to drive | Start riding with Uber
How to Replicate this CTA
22. Spotify
CTA: Go Premium | Play Free
How to Replicate this CTA
23. Ugmonk
CTA: Send me the coupons | I'm not interested
How to Replicate this CTA
24. Pinterest
CTA: Continue with Facebook | Sign Up
How to Replicate this CTA
25. Madewell
CTA: Take me there | What's next?
How to Replicate this CTA
26. Instagram
CTA: Download on the App Store | Get it on Google Play
How to Replicate this CTA
27. Barkbox
CTA: Get Started | Give a Gift
How to Replicate this CTA
28. t.c. pharma
CTA: Find out more | View products
How to Replicate this CTA
29. General Assembly
CTA: View Full-Time Courses | Subscribe
How to Replicate this CTA
30. charity: water
CTA: Give by Credit Card | Give by PayPal
How to Replicate this CTA
31. Hipmunk
CTA: Flights | Hotels | Cars | Packages
How to Replicate this CTA
32. MakeMyPersona
CTA: Grab the template! | No thanks
How to Replicate this CTA
33. TeuxDeux
CTA: Get Started for Free | Try for Free
How to Replicate this CTA
34. Betabrand
CTA: Get involved
How to Replicate this CTA
35. Fabletics
CTA: Limited Edition
How to Replicate this CTA
36. Ashley Stewart
CTA: Shop the Lookbook
How to Replicate this CTA
37. Amazon Music
CTA: 3 months free
How to Replicate this CTA
38. Barnes and Noble
CTA: Shop Now
How to Replicate this CTA
39. Slack
CTA: Learn More | Contact Us
How to Replicate this CTA
40. Nintendo
CTA: Compare Features
How to Replicate this CTA
Create Your Own CTAs
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