57 TikTok Stats to Know in 2023
Since launching in 2018, TikTok has racked up millions of downloads globally. It can also be a bit of a mystery since TikTok doesn't always disclose of key app metrics.
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Since launching in 2018, TikTok has racked up millions of downloads globally. It can also be a bit of a mystery since TikTok doesn't always disclose of key app metrics. As someone who's gotten sucked into the app, hearted hundreds of posts, and even made a few videos, I'm fairly certain that this platform will stick around for quite some time. To help you make informed decisions about your strategy, we’ll cover key TikTok statistics and facts to know. Already know what stats you’re looking for? Jump there with this table of contents: Before we jump into overall TikTok stats, let’s review some key figures and best practices for marketers to know when using the app. Within TikTok's first year, it reportedly reached 500 million monthly active users. While once considered a fluke, TikTok's growth has only skyrocketed since then. While TikTok's user base is dominated by Gen-Z in the United States, adoption is growing among millennials. And, although it might feel like TikTok is huge in the U.S., the app's biggest audience actually comes from China, where the platform is called Douyin. Here's a breakdown of TikTok's major demographics. Please note that audience data for individuals who do not identify within the binary are not reported. TikTok is a fast-paced app. The second you log in, you see a video at the top of a feed that's algorithmically curated around your interests. From my own experience, TikTok can easily cause you to spend more time than expected watching an endless stream of often comedic videos. Since these videos can be anywhere from 6 seconds to 10 minutes, the app is ideal for people seeking quick entertainment or longer-form content. Because of TikTok's quick pace and entertainment factor, the stats below aren't that surprising: 55% of users use TikTok to research new brands or products. (TikTok) 50% of TikTok users reported feeling joyful, excited, or happy about the products they purchased, which is 25% higher than on traditional social platforms. (TikTok) TikTok has opened doors for influencers, comedians, meme creators, and even some brands. Here are a few interesting tidbits about viral trends and influencers on the app: Here's a compilation of TikTok's #CowboyChallenge where people wearing normal clothing cut to themselves in cowboy costumes to the song "Old Town Road." The launch of TikTok not only put its parent company, ByteDance, on the map, but it also resulted in competition from apps like Facebook, which launched a very similar app called Lasso shortly after TikTok went viral. While TikTok and ByteDance are less transparent about revenue and other major details, here's what we know: Although TikTok is a top social platform and is ramping up its options for advertisers, it's still rather new. When a company or startup is new, it's not uncommon for leadership to hide early numbers, even when a brand is successful. In fact, we've seen this with other major companies like Snapchat and Netflix. Despite the launch of TikTok For Business in mid 2020, there’s still a lot more to learn as TikTok’s global teams and ByteDance continue to remain hush-hush about major metrics. In the coming years, as TikTok continues to draw in more advertisers, it wouldn’t be surprising if we started to see more transparent information about the app and its user base. In the meantime, If you want to learn more about TikTok, you can read up on its short history and early success in this post, or click here to find a how-to guide for using the app. In addition, you can discover important TikTok facts app on various websites:
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57 TikTok Stats to Know in 2023
TikTok Stats for Marketers
Userbase, Downloads, and Growth
Demographics
User Behavior
The Impact of TikTok
The TikTok community is more frequently and consistently engaging with content on the platform than they are on other social media platforms. (Neuro-Insight).
When users see brands organic TikTok content before their paid ads, there is a 27% increase in brand recall. (Neurons Inc.)
TikTok users are 1.3x more likely to agree that the platform helps them hear different perspectives than they normally hear vs. other entertainment and social brands. (Material)
TikTok users are 1.3x more likely to know about products and trends before their peers. (Material & TikTok)
TikTok users are twice as likely as users of other channels to recommend something they found on the platform. (TikTok)
Ads on TikTok viewed for less than six seconds still produce a stronger impact compared to ads viewed for 20 seconds or more. (TikTok)
Brands are remembered 40% more on TikTok than on other platforms.
71% of TikTok users who take action off platform say that TikTok shows them exactly what they are looking for. (Market Cast)
Shopping on TikTok
2 out of 3 users are likely to buy something while on the platform. (TikTok)
50% of TikTok users have bought something after watching a TikTok LIVE. (TikTok)
TikTok users are twice as likely as users of traditional social platforms to recommend a product or service they’ve discovered on the app and 1.5x more successful at convincing others to try the product or service. (Material & TikTok)
Viral Trends and Influencers on TikTok
Business, Revenue, and Competition
The Mysteries of TikTok
Where to Find TikTok Stats
Want to see what other businesses are doing on TikTok? Check out this roundup of brands on TikTok.
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