7 best CRMs for fitness businesses in 2025

The fitness industry is growing fast, but managing member relationships is getting harder. The global fitness industry is estimated to be worth $257 billion in 2025 and continues to expand at a rapid pace. With this growth comes fierce competition, making it essential for fitness businesses to deliver exceptional member experiences while streamlining operations.

Fitness businesses face unique challenges that generic CRMs can't solve. You need tools that handle class scheduling, membership management, payment processing, and member retention—all while tracking leads and automating follow-ups. Without the right CRM, you risk losing potential members, struggling with retention, and missing growth opportunities.

This guide compares the top CRM solutions for fitness brands, featuring pricing breakdowns, key features, and implementation guidance. Gold's Gym SoCal had its best six months of sales after implementing HubSpot‘s Sales Hub, demonstrating the platform’s effectiveness in driving fitness business growth.

Table of Contents

What is a CRM for fitness businesses? Best CRMs for Fitness Businesses at a Glance Best CRM Software for Fitness Businesses Benefits of CRM Software for Fitness Businesses 6 Important Features for a Fitness CRM How to Choose a CRM for Fitness Businesses (Step-by-Step) Frequently Asked Questions Meet HubSpot, the Top CRM Choice for Fitness Companies

What is a CRM for fitness businesses?

A CRM for fitness businesses is a customer relationship management platform designed specifically for gyms, studios, and wellness centers.

It combines traditional CRM features like contact management and sales tracking with fitness-specific tools, including class scheduling, membership management, and automated member communication to help fitness brands attract, engage, and retain members.

HubSpot exemplifies this approach by unifying member data and enabling personalized experiences across sales, marketing, and service teams.

Best CRMs for Fitness Businesses at a Glance

CRM	Best For	Key Features	Pricing	Free Trial
HubSpot	Growing fitness businesses	Free CRM, marketing automation, sales tracking, email marketing	Free (up to 1M contacts), Starter $15/month	Yes
Mindbody	Boutique fitness studios	Class scheduling, member management, payment processing	Starts at $99/month	No
Exercise	All-in-one fitness management	Custom-branded app, workout delivery, comprehensive CRM	Custom pricing	No
TeamUp	Class-based fitness businesses	Class scheduling, member portal, payment processing	Starts at $10/month	No
Glofox	Boutique gyms and studios	Mobile app, class booking, membership management	Custom pricing	No
ABC Fitness	Large fitness chains	Enterprise billing, member management, payment processing	Custom pricing	No
Salesforce	Enterprise fitness brands	Advanced automation, customization, extensive integrations	$25/user/month	Yes

Best CRM Software for Fitness Businesses

1. HubSpot

Best For: Growing fitness businesses seeking comprehensive marketing and sales tools with HubSpot's proven track record

HubSpot delivers the most complete CRM solution for fitness businesses looking to scale. The platform combines powerful CRM features with marketing automation, making it ideal for fitness brands focused on growth.

Key HubSpot Features:

HubSpot's free CRM with unlimited contacts – Essential for fitness businesses managing large member databases HubSpot's marketing automation – Automated email sequences for trial member conversion and win-back campaigns HubSpot's sales pipeline management – Track leads from initial inquiry to membership signup with customizable deal stages

HubSpot Pricing:

Free: Core CRM features, 1,000 marketing contacts, basic email marketing Starter: $15/month per user with advanced features Professional: $890 per month

2. Mindbody

Source

Best For: Boutique fitness studios and wellness centers

This solution specializes in fitness and wellness businesses, offering industry-specific features that simplify daily operations. The platform provides essential tools for managing availability, accepting online bookings, and checking in clients.

Key Features:

Class scheduling system – Booking management with automated reminders Mobile app for members – Self-service booking and account management Payment processing – Integrated billing with recurring membership payments

Pricing: Starting at $99/month, with pricing scaling based on business size and features needed.

3. Exercise

Source

Best For: Fitness businesses wanting all-in-one management

This CRM offers tailored functionalities for fitness businesses. The platform provides great CRM features alongside workout delivery, custom app development, and fitness business tools.

Key Features:

Custom-branded mobile app – Personalized member experience with custom branding Workout delivery system – Create and deliver personalized workout plans Comprehensive CRM – Full member lifecycle management from lead to retention

Pricing: Custom pricing based on business size and feature requirements. Contact for demo and pricing.

4. TeamUp

Source

Best For: Class-based fitness businesses and studios

It focuses on simplifying class management and member engagement for fitness businesses that rely mostly on scheduled classes.

Key Features:

Class scheduling and booking – Intuitive booking system with waitlist management Member portal – Self-service booking and account management Flexible payment options – Multiple payment methods and membership plans

Pricing:

Plus: $10/month

Pro: $25/month

Business: $60/month

Enterprise: $105/month

5. Glofox

Source

Best For: Boutique gyms and premium fitness studios

This CRM targets boutique fitness businesses with premium features and user experience. The platform offers tools to manage memberships and encourage engagement.

Key Features:

Mobile-first design – Optimized for smartphone usage by members and staff Class booking system – Streamlined booking with automated notifications Membership management – Comprehensive member tracking and engagement tools

Pricing: Custom pricing based on business requirements. Contact for personalized quote.

6. ABC Fitness

Source

Best For: Large fitness chains and enterprise operations

This CRM serves larger fitness operations needing membership management and billing features.

Key Features:

Enterprise billing system – Complex billing scenarios and multi-location management Member management – Comprehensive member data and interaction tracking Payment processing – Advanced payment handling for large-scale operations

Pricing: Custom pricing. Contact for a quote.

7. Salesforce

Source

Best For: Enterprise fitness brands with complex requirements

This solution provides CRM capabilities for fitness businesses requiring customization and integration.

Key Salesforce Features:

Advanced automation – Workflow automation for member lifecycle management Extensive customization – Tailor the platform to specific fitness business needs Comprehensive integrations – Connect with hundreds of third-party applications

Pricing: Starting at $25/user/month for basic features, with higher tiers for advanced functionality.

Benefits of CRM Software for Fitness Businesses

Improved Member Retention: Automated follow-ups and personalized communication keep members engaged and reduce churn rates. HubSpot's marketing automation features enable fitness businesses to create targeted retention campaigns that nurture member relationships over time.

Streamlined Operations: Centralized member data eliminates manual processes and reduces administrative burden. HubSpot's comprehensive contact management system provides a single source of truth for all member interactions and data.

Better Lead Management: Track prospects from initial contact through membership signup with automated nurturing sequences. HubSpot's sales pipeline management allows fitness businesses to visualize and optimize their conversion process.

Enhanced Member Experience: Self-service portals and mobile apps improve convenience and satisfaction. HubSpot's integrated tools enable fitness businesses to create seamless member experiences across all touchpoints.

Data-Driven Decisions: Analytics and reporting provide insights into member behavior and business performance. HubSpot's built-in analytics and customizable reporting help fitness businesses make informed decisions about their marketing and operational strategies.

6 Important Features for a Fitness CRM

• Class Scheduling Integration – Seamless booking and management for fitness classes and personal training sessions. HubSpot's calendar integration and automated scheduling tools help fitness businesses streamline their booking processes.

• Member Portal Access – Self-service booking, payment, and account management capabilities. HubSpot's customer portal functionality enables fitness businesses to provide members with 24/7 access to their account information and services.

• Automated Communication – Email and SMS campaigns for member retention and re-engagement. HubSpot's marketing automation workflows can trigger personalized messages based on member behavior and engagement patterns.

• Payment Processing – Integrated billing for memberships, classes, and retail products. HubSpot's native payment processing capabilities and integrations with popular payment processors make it easy for fitness businesses to handle transactions.

• Mobile Accessibility – Mobile-optimized interface for staff and member usage. HubSpot's mobile app ensures fitness businesses can manage relationships and communications on the go.

• Reporting and Analytics – Track member engagement, revenue, and business performance metrics. HubSpot's customizable dashboards and reporting tools, powered by Breeze AI, provide fitness businesses with actionable insights into their operations.

How to Choose a CRM for Fitness Businesses (Step-by-Step)

Step 1: Map Your Workflows. Document your current member journey from initial inquiry to long-term retention. Identify pain points in scheduling, communication, and member management.

Step 2: Identify Must-Have Features. List essential features like class scheduling, payment processing, and member communication tools. Prioritize based on your business model and member needs.

Step 3: Compare Ease of Use and Team Fit. Test user interfaces with your staff. The best CRM is one your team will actually use consistently.

Step 4: Check Cost at Scale. Calculate total cost including user licenses, integrations, and potential growth. Consider both current needs and future expansion.

Step 5: Choose a Flexible Platform — Like HubSpot. Select a CRM that grows with your fitness business. Gold's Gym SoCal had its best six months of sales ever after implementing HubSpot's unified CRM platform, demonstrating how the right system can transform fitness business operations.

Frequently Asked Questions

What is the best CRM for fitness businesses?

HubSpot is the top choice for most fitness businesses due to its comprehensive free CRM, marketing automation, and fitness-specific integrations. HubSpot's unified platform scales from small studios to large gym chains while providing essential member management and growth tools.

What features should I look for in a CRM for fitness businesses?

Essential features include class scheduling, member management, payment processing, automated communication, mobile access, and reporting. HubSpot provides all these capabilities through its integrated platform and powerful automation tools powered by Breeze AI.

Is HubSpot good for fitness businesses?

Yes, HubSpot is excellent for fitness businesses. Multiple fitness companies use HubSpot CRM to manage their members and drive growth, with Gold's Gym SoCal achieving its best six months of sales after implementing the platform. HubSpot offers fitness-specific tools, including automated member nurturing and retention campaigns.

How much does a CRM for fitness businesses cost?

Pricing ranges from free (HubSpot) to $300+/month, depending on features and business size. HubSpot offers powerful workflow automation tools starting with their free tier, making it accessible for fitness businesses of all sizes.

Can fitness CRMs integrate with existing systems?

Most modern fitness CRMs offer integrations with popular fitness apps, payment processors, and business tools. HubSpot provides over 1,000 integrations through its marketplace, ensuring fitness businesses can connect their existing tools and systems.

Meet HubSpot, the Top CRM Choice for Fitness Companies

HubSpot stands out as the premier CRM solution for fitness businesses seeking growth and operational efficiency. With its comprehensive free tier and powerful automation capabilities, HubSpot provides everything fitness brands need to attract, convert, and retain members.

Key HubSpot advantages for fitness businesses:

• Free CRM with unlimited contacts – No cost barrier for growing member databases

• Marketing automation – Automated email sequences for trial conversions and member retention

• Sales pipeline management – Track leads from inquiry to membership with customizable stages

Crunch Fitness increased its free trial sign-ups by 28% after implementing HubSpot‘s all-in-one CRM platform, showcasing how the system transforms fitness business operations. The platform’s flexibility allows fitness businesses to create custom workflows for member onboarding, class reminders, and win-back campaigns.

With built-in analytics and reporting, fitness brands can track member engagement and optimize their retention strategies. HubSpot‘s comprehensive approach ensures that fitness businesses have all the tools they need to succeed in today’s competitive market.

Ready to see how HubSpot can work for your fitness business? Get started with HubSpot today and transform your member relationships.