7-Eleven Debuts a Stylish Campaign That’s as Eclectic as Its Consumers

After doubling its marketing investment, convenience chain 7-Eleven is making a big splash with a colorful campaign that focuses on its eclectic audience. Created by agency 360i, "Take It to Eleven" uses four 30-second ad spots to celebrate the...

7-Eleven Debuts a Stylish Campaign That’s as Eclectic as Its Consumers

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Directed by Harmony Korine, 'Take It to Eleven' brings some fun to the parking lot

All-female lowrider bike club looks directly at camera7-Eleven tapped Spring Breakers director Harmony Korine to helm its latest campaign. 7-Eleven Inc./360i

By Shannon Miller

2 mins ago

After doubling its marketing investment, convenience chain 7-Eleven is making a big splash with a colorful campaign that focuses on its eclectic audience.

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