Ad Age Business of Brands event—everything you need to know

Ad Age’s Business of Brands conference takes place on Nov. 8 and 9 in New York.

Sep 20, 2023 - 21:01

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Join Ad Age in person for the Business of Brands conference on Nov. 8 and 9 when we bring some of the brightest minds in marketing to examine how the business of brands is changing and what role marketing plays in its evolution.

Designed for brand marketers, agency leaders and entrepreneurs, one-on-one interviews and lively discussions will look at the catalysts, disruptions and innovations that are setting the stage for today's brands.

What is the Business of Brands event?

Similar to last year’s Ad Age Next: CMO event, the two-day conference gathers industry leaders in person for one-on-one conversations about strategies and trends brands need to know to be best prepared for the new year.

Business of Brands includes a networking lunch celebrating the inaugural class of Breakout Brand Leaders, a Gen Z Voices AMA, firesides with marketing leaders and panel sessions on topics such as how challenger brands are scaling, rethinking the structure of your marketing team, best practices for managing agency partnerships and more.

When is the conference and where will it take place?

Business of Brands will take place on Nov. 8 and 9. The conference begins on Wednesday with a networking lunch, followed by sessions for all attendees in the afternoon and all day on Thursday. The event will be held at City Winery at 25 11th Ave. in New York.

Who attends Business of Brands?

The summit is open to everyone from C-suite execs to entry-level agency and brand employees. Attendees will gain valuable insights and explore strategies on how brands can adapt to changing times and create effective, forward-thinking strategies.

What's on the agenda?

Executives from brands, agencies and consulting firms will discuss a range of topics, including best practices for managing agency relationships, tactics for rethinking the structure of marketing teams, paid and unpaid media strategies that break through the clutter, what Gen Z really wants from brands and more.

Who is speaking at Business of Brands?

This year, speakers include the chief marketing officers of Keurig Dr Pepper and Chili’s Grill & Bar; founders and leaders of challenger brands such as Lone River Ranch Water and Duke’s Mayo; and consultants such as Black Glass’ Katie Klumper and Sunday Dinner’s Lindsey Slaby.

And, with Gen Z on every marketer’s mind, the conference will also feature an AMA (ask me anything) with up-and-coming Gen Z professionals. Attendees will be able to submit questions in advance of the event. (For more Gen Z perspectives, see our Gen Z Voices series.)

Last year’s speakers included college football legend Tim Tebow; the CMOs of Nissan, JP Morgan Chase, the National Women’s Soccer League, FreshDirect, Zola, Claire’s and the Los Angeles Clippers; and MediaLink CEO Michael Kassan.