Adobe Max 2024: All the major announcements around design and AI
Illustration by Alex Castro / The VergeFrom a AI video model to new features for Creative Cloud apps, here’s everything announced at this year’s Adobe Max conference. Continue reading…
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Adobe usually makes plenty of big product launches and updates at its annual MAX event, and this year’s design conference is no exception. The creative software giant has announced its first generative AI video model, which is already available in Premiere Pro — beating rival offerings like OpenAI’s Sora and Google’s Veo to the market.
Creative Cloud apps like Photoshop, Illustrator, and InDesign are getting some new features, and the Frame.io cloud collaboration platform has been overhauled with its biggest update since it was launched in 2015, according to Adobe.
We’re collecting all the biggest announcements below for you to follow along.
‘BOOM, WHATUP HOMIES’
Adobe design evangelist Michael Fugoso was so excited to demo Project Neo — an Illustrator-like app for 3D design that was teased last year — that it felt like Bill and Ted had taken to the stage.
Project Neo isn’t available yet but we’ll find out more in the coming months.
Image: The Verge / Jess weatherbed
Photoshop is getting a bunch of new AI tools
Image: Adobe
Adobe is kicking off its annual Adobe Max conference today with the launch of new AI-powered features across its Creative Cloud apps. New AI features for Photoshop, like automatic background distraction removal and a more powerful Firefly generative AI model, are the biggest announcements, with Illustrator, InDesign, and Premiere Pro also getting new features that can help to speed up traditionally labor-intensive design tasks.
For example, a new “Distraction Removal” feature has been added to the Remove Tool. Remove already works a bit like Google’s Magic Eraser feature on Pixel phones, allowing users to quickly remove unwanted objects from their images by brushing over them. The new Distraction Removal feature, which Adobe teased last year, makes it even more like Magic Eraser by automatically identifying common distractions for you, like people, wires, and cables, and removing them with a single click.
Adobe’s AI video model is here, and it’s already inside Premiere Pro
Image: Adobe
Adobe is making the jump into generative AI video. The company’s Firefly Video Model, which has been teased since earlier this year, is launching today across a handful of new tools, including some right inside Premiere Pro that will allow creatives to extend footage and generate video from still images and text prompts.
The first tool — Generative Extend — is launching in beta for Premiere Pro. It can be used to extend the end or beginning of footage that’s slightly too short, or make adjustments mid-shot, such as to correct shifting eye-lines or unexpected movement.
Frame.io’s massive productivity update is now available for everyone
Image:Adobe
The latest version of Frame.io, Adobe’s review and collaboration platform for Video and photography, is rolling today, making it easier to manage sprawling creative projects in a single app. Available for all users on web, iPhone, and iPad, Frame.io V4 is the biggest update to the platform since it was launched in 2015, according to Adobe, and adds new tagging and collaboration features that make it feel more like a workflow management tool, such as Trello and Asana.
It includes the “metadata” tagging model that was introduced in beta earlier this year, which allows users to assign custom tags like media type, assignee, due date, social media platform, and more to their files, making them easier to manage and review. Projects can also be broken down into new “Collections” folders that automatically update to reflect any changes or comments made to work, creating a smoother collaboration process for teams or multiple users.
