Advantage’s in-house operator develops villa holiday product range

Advantage Travel Partnership’s in-house tour operator Advantage Holidays & Cruise has added a new villa holiday product range for its members in partnership with SPL Villas.

Members now have access to 1,500 villa rentals in more than 100 destinations across Europe and Florida.

Properties can accommodate groups of up to 36 people, reflecting the “continuing demand for multi-generational family and group travel bookings”, the operator said.

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Members can package villa rentals with flights from 34 UK airports and a deposit of £250 per person.

To celebrate the launch, Advantage Holidays & Cruise will give £50 to all agents who make a booking by August 31.

Head of operations Lee Ainsworth said: “Through Advantage Holidays & Cruise we continue to pivot and align ourselves with the requirements of our members, ensuring we deliver the products they require to meet customer demand and maximise all sales and earning opportunities.

“The launch of villa holidays packages marks our second phase of product development after the introduction of fly-stay and cruise at the Advantage Cruise Conference in October 2022, with further expansion plans being developed in collaboration with our members.”

SPL Villas managing director Edward Frampton-Fell said: “Our new partnership with Advantage Holidays & Cruise further demonstrates the value we place on trade distribution, something which has been part of our strategy since our launch.

“We look forward to strengthening our relationship with Advantage members and delivering increased opportunity for the trade and consumers to benefit from fully inclusive holiday packages.”