Alserkal Avenue – A Guide To The Creative Heart Of Dubai

Nestled amidst the bustling metropolis, in the Al Quoz industrial area of Dubai, lies a haven for artistic expression and cultural exploration – Alserkal Avenue. Once an industrial district, this transformed precinct has become a vibrant hub for contemporary art, design, and creative entrepreneurship.

Alserkal Avenue – In A Nutshell

From Warehouse to Wonderland – History & Legacy

Alserkal Avenue’s story is one of remarkable transformation. In 2008, a singular art gallery planted the seeds of something special. Soon, other creative minds were drawn to the area, recognizing its potential. Abandoned warehouses were given a new lease on life, meticulously converted into stunning art galleries, design studios, artisanal havens, and visual and performing arts organisations.

Today, Alserkal Avenue is an important art hub promoting cultural initiatives and boasts over 70 art spaces in a centrally located public space that hosts private collections, a diverse program, and community projects.

Alserkal Avenue is not just a destination, it’s a testament to Dubai’s burgeoning art scene. This forward-thinking initiative, spearheaded by the Alserkal family, has become a platform for homegrown creative talent and a space for international artistic exchange. With a constant stream of exhibitions, events, and workshops, Alserkal Avenue is a place where creativity thrives and the artistic spirit flourishes.

A Feast for the Senses – Venues & Experiences

Stepping into Alserkal Avenue is akin to stepping into a world of boundless creativity. Renowned contemporary art galleries like Carbon 12 and Leila Heller Gallery showcase works by established and emerging artists. Photography enthusiasts can delve into the world of Gulf Photo Plus, while art aficionados can find unique pieces at the numerous independent galleries.

Alserkal Avenue’s stylized event spaces cater to exclusive events that will blow visitors away. Here are its prized venues:

Concrete

Dubai’s award-winning Concrete boasts endless possibilities for hosting unique events. This versatile space transforms to fit your vision, from large-scale art exhibits to corporate functions. Collaborations with world-renowned partners and high-tech features ensure unforgettable experiences across art, design, fashion, and more.

Concrete was the first building in the UAE to be completed by the Office for Metropolitan Architecture (OMA), founded by Rem Koolhaas. It was shortlisted for the prestigious Aga Khan Award for Architecture.

The Yard

The Yard at Alserkal Avenue offers both relaxation and vibrant events. This outdoor space complements the nearby OMA-designed Concrete venue. Enjoy everyday activities, attend concerts, film screenings, high-profile talks and structures, fashion shows, creative presentations, and more alongside Dubai’s creative community.

Shell & Core

Host unique events in the industrial-chic Shell & Core warehouses. Nestled amongst Alserkal Avenue’s creative community, these versatile spaces are perfect for corporate events, product launches, exhibitions, press conferences, private dinners, and more.

Jossa

Alserkal Avenue honors architectural history with Jossa by Alserkal. This multi-purpose event space, designed by Bauhaus-influenced architect Mario Jossa, occupies Warehouse 45, once home to the Jean-Paul Najar Foundation. Jossa by Alserkal offers a fitted-out gallery perfect for showcasing art in both private and public exhibitions.

Beyond Art

Alserkal Avenue is more than just a collection of galleries. It’s a pulsating center for all things creative. Aspiring artists can hone their skills at workshops offered by Thejamjar, a vibrant community space. For a dose of cinematic delight, head to Cinema Akil, a haven for independent and arthouse films. The Junction, a dedicated performing arts venue, brings local theater productions to life.

Even if you wouldn’t consider yourself an art aficionado, Alserkal Avenue has something to offer everyone. Browse unique design stores, unwind at a charming cafe, or catch a special event or pop-up exhibition. The open-air spaces invite you to relax and soak in the creative atmosphere. There’s even a recurring Sunday farmer’s market, which is a delightful addition to the scene.

Plan Your Visit

Where is Alserkal Avenue located?

Alserkal Avenue is located in the Al Quoz industrial area of Dubai. The Avenue has three entrances: 17th Street, 6A Street, and First Al Khail Street in Al Quoz 1.

How do I get to Alserkal Avenue?

✦ Metro: Alserkal Avenue is easily accessible by metro. The closest station is Onpassive Metro Station (formerly Al Safa Metro Station) on the M1 line. From there, it’s a quick 5-minute taxi ride, a 10-minute bus journey, or a 30-minute walk to the venue itself.

✦ Bus: Take Bus #110, operating every 12 minutes from Al Safa Bus Terminus next to Onpassive Metro Station to Alserkal Avenue.

What are the opening hours like?

The Avenue is open every day from 10 AM to 7 PM. Timings for individual businesses may vary. Check the timings for the spots you wish to visit here.

Frequently Asked Questions

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