Target’s Circle Week Sale ‘Coincidentally’ Overlaps With Prime Day

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Target is the last of the major retailers to officially announce its anti-Prime Day sale for 2025. Predictably, the company has scheduled its next Circle Week event to overlap with this year's super-sized Prime Day. Here is everything you need to know about this sale, and the deals you can expect.

What is Target's Circle Week?

Circle Week is Target’s name for its biggest sale. As the name suggests, it lasts a whole week. It used to happen once a year but, much to the dismay of Target workers, it now occurs multiple times a year. The last sale was in the spring, around the time of Amazon's Big Spring Sale.

When is Circle Week?

The next Circle Week will take place from July 6 to July 12. That means it begins two days before Prime Day and ends one day after Prime Day.

Do you need to be a member to shop the sales during Target Circle Week?

Like Amazon's Prime Day sale, you will need to be a Circle member to take part in the sale, but unlike a Prime membership, Target Circle is free. You can sign up for an account on the Target app or Target.com.

You can also pay for a Target Circle 360 membership, which grants you early access to the sale as well as other perks, like same-day delivery. If you're a teacher or student, you can save 50% on the one-year Circle 360 subscription through Sept. 13; otherwise, it starts at $10.99 per month. But again, a paid membership isn't necessary to get all the best Circle Week deals.

What deals can I find during Target Circle Week?

Circle week will focus on back-to-school items and college essentials like classroom products, dorm décor, and on-trend apparel, but you'll also find tech products on sale. You can shop in person or online, and there will be a "Deal of the Day" for every day of the event.

While Target hasn't released a list of deals you can expect, you can get a pretty good idea from past Circle Week sales. Here are some of the deals they had at the tail end of the Circle Week last fall.

What competitors are also offering sales?

Amazon’s Prime Day will take place between July 8 and July 11, so all the other sales tend to revolve around these dates. Walmart has its Walmart Deals sale from July 8 through July 13, while Best Buy's 'Black Friday in July' sale is running from July 7 through July 13.