AmaWaterways launches training course following ‘record France sales’

AmaWaterways has launched a module for agents on the rivers of France following record sales for the destination over the last year.

The river cruise line reported bookings for French river cruises had more than doubled from 2023 to 2024, which it partly attributed to the impact of the Paris Olympic Games.

The new course is accessible on AmaWaterways Travel Agent Portal and focuses on the company’s four-ship French fleet and sailings on the Saône, Rhône, Seine, Garonne and Dordogne rivers.

Agents will be eligible to receive a £25 Love2Shop voucher and discounted fam rates when they make a new reservation within 90 days of finishing the module.

Other courses on the platform include an overview of AmaWaterways, The Danube, The Rhine, Main and Moselle rivers.

Sales director Andrea Stafford said: “Last summer’s Olympic Games created the perfect platform to showcase France to audiences from around the world and helped drive strong demand for river cruises in the country.

“That demand has continued with Bordeaux seeing the biggest growth, followed by the Seine. With strong interest looking set to continue in 2025, this new course will ensure agents are perfectly placed to maximise sales to the region.”

Pictured: AmaKristina in Avignon, France.