APT launches TV advert campaign to drive wave sales
Operator’s worldwide sale features savings of up to 50%
Troov
APT and Travelmarvel has unveiled its first TV advert as it launches a worldwide sale, offering savings of up to 50%.
The 30-second ad, which showcases both brands “to a new audience”, will air between January 7 and February 28.
The operator said the advert, which will air on Sky’s AdSmart platform, reflects its “trade-first” approach and “directs” viewers to book with their local travel agent, so “that the industry can directly benefit from the activity”.
AdSmart offers businesses addressable TV capability and has run more than 30,000 campaigns.
Prices for APT’s 15-day Magnificent Europe cruise from Amsterdam to Budapest starts from £2,798 during the New Year Worldwide Sale, representing a 50% saving. The sailing would otherwise cost £5,596.
Travelmarvel, APT’s premium brand, is offering a balcony sale on French balcony cabins on the main and upper decks of its contemporary river ships.
The brand’s 15-day European Gems sailing has been reduced to £2,595 with the fare including free return flights.
APT is offering savings of up to £1,500 plus a free cabin upgrade on July to December 2023 sailings on new-build Mekong Serenity, which as 44 cabins.
During the worldwide sale, prices for the 19-day Vietnam and Cambodia Discovery sailing start from £6,995 – down from £8,195.
Travelmarvel is offering savings of up to £1,250 plus a free cabin upgrade on 2023 sailings on the renovated RV Apsara. The 15-day Essential Vietnam and Cambodia itinerary costs from £3,645 – down from £4,895.
Savings of up to £1,100 are available when customers book Travelmarvel’s 2023 Adriatic small ship cruises.
Brad Bennetts, APT and Travelmarvel’s head of sales and business development, said: “Helping the trade to have a highly successful 2023 peaks is of paramount importance as we set the tone for an important year of trading.
“We will be delivering outstanding savings during the January booking period to help our valued agent partners maximise sales during this key window, and our Flexible Booking Guarantee is back for all 2023 bookings, meaning that guests can secure their future travel plans without risk.”
