Attraction World Group partners with ‘highly dynamic brand’

Attraction World Group (AWG) has entered a strategic partnership with TBO.com as the companies aim to “better serve” travel agents.

TBO.com will now be able to offer its retail buyers worldwide access to activities, theme parks and attractions offered by AWG, with Disney, Universal, Merlin and Sea World among the brands.

AWG’s head of client success, Eloise Myrie, said: “We will be providing TBO.com with a real unique point of difference, strengthening their resources to better serve their travel agent partners.”

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Using AWG’s ‘Theme Park Connector’ channel manager, TBO.com will be able to book theme parks in real-time.

AWG chief executive Olly Nicholls said: “It brings me great pleasure to finally announce our partnership with TBO.com, a highly dynamic brand in the travel industry.

“TBO Group’s exceptional retail network in new and emerging markets presents an unparalleled opportunity to enhance our distribution strategy and offer something fresh to AWG in terms of collaboration and distribution.

“With our holistic API [application programming interface], TBO.com can easily access our worldwide inventory with real-time availability and dynamic pricing through just one connection.

“We have aggregated over 60 ticketing APIs, allowing us to provide more than 20,000 directly contracted experiences and over 200,000 through our longtail partnerships.”

TBO.com’s chief supply officer, Martin Jones, said: “Our mission at TBO is to empower travel agents to grow their businesses and our new partnership with Attraction World Group does just that.

“We’re delighted to announce the launch of the relationship which will bring many of the world’s leading entertainment brands to our customer portal solution – further delivering on our promise of offering a true one-stop solution to our customers.

“Attraction World Group is a leader in its field and I very much look forward [to] us mutually powering our travel agent ecosystem to further growth.”

AWG describes itself as the “UK’s leading experience ecosystem”, adding that it has enabled more than 8 million customers to pre-book worldwide attractions.

TBO.com is a multi-billion-dollar global B2B platform that “aims to simplify all buying and selling travel needs of travel partners across the world”.

Photo: AWG chief executive Olly Nicholls