‘Beyond a telly ad’: why Xbox and McCann went long-form for ‘The everyday tactician’

McCann creatives tell the story behind the Cannes Lions Grand-Prix winning campaign.

ValVades ValVades
Jul 25, 2024 - 21:03
0 42
‘Beyond a telly ad’: why Xbox and McCann went long-form for ‘The everyday tactician’

McCann creatives tell the story behind the Cannes Lions Grand-Prix winning campaign.

by Lucy Shelley

Sign in to continue

Register

Limited free articles a month Free email bulletins

Register Now

Subscribe to The Knowledge

To receive full access to Campaign's content including:

Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey, and supplementary insight from Camapign's Best Places to Work Regular data-led insight reports from Campaign AI, our business intelligence tool

Subscribe now

Get 30 days free access to Campaign and receive:

Unrestricted access to our most popular content including the School Reports, Power 100 and Best Places to Work Essential round-ups such as Movers and Shakers, Pitch Update and the Question of the Week Leading insights from Campaign’s award-winning editors

Start free trial

Need to activate  your membership?