Brands send their ‘final’ tweets with Twitter’s future unclear

RadioShack, Slim Jim, Netflix, Instagram and others sound off on Twitter's potential doom.

Astrong Astrong
Nov 19, 2022 - 21:01
0 11
Brands send their ‘final’ tweets with Twitter’s future unclear

The mood on Twitter turned downright apocalyptic. At a time when brands should be planning their World Cup social strategies for the event that begins this weekend, they were mostly panicked about the possible decline of the platform. Since Musk took over there has been a drop in ad sales as major media holding companies and top brands have been more cautious about buying ads. A recent Ad Age analysis showed that obscure publishers and online retail sites are spending more on Twitter ads than major brands. Brands have been worried about staff shortages and what that means for their ability to get ad services, and if that could affect how the platform is moderated.

Musk, who paid $44 billion for Twitter in a deal that closed late last month, took it all in stride, and snide, as is his style on Twitter. “How do you make a small fortune in social media? Start out with a large one,” Musk said on Twitter. He also tweeted that the site hit an “all-time high” in usage on Thursday night, and then tweeted a pirate flag emoji, planting his own defiant banner.