Can a brand be bullied and should it care?
Four years on and Abrdn is still annoyed by the reaction to its rebrand. Design Bridge and Partners’ strategy director says it’s time for a different tack and offers lessons on how brands should deal with “corporate bullying”.
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Four years on and Abrdn is still annoyed by the reaction to its rebrand. Design Bridge and Partners’ strategy director says it’s time for a different tack and offers lessons on how brands should deal with “corporate bullying”.
by Claire Huxley
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