Celebrate National Lash Day With 50% Off Benefit Cosmetics Mascaras: Shop They're Real, Roller Lash and More

We'll take any excuse to stock up on our favorite beauty products at a discount, and Benefit is offering 50% off best-selling mascaras.

Celebrate National Lash Day With 50% Off Benefit Cosmetics Mascaras: Shop They're Real, Roller Lash and More
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By Lauren Gruber 6:00 AM PST, February 19, 2023

Each product has been independently selected by our editorial team. We may receive commissions from some links to products on this page. Promotions are subject to availability and retailer terms.

Benefit Cosmetics
Benefit Cosmetics

In case you didn't know (and we're guessing you didn't), today, February 19 is National Lash Day. While this seems like somewhat of a silly premise for a holiday, we'll take any excuse for our favorite brands to host a sale. Right now, Benefit Cosmetics is celebrating the occasion with 50% off all full-sized mascaras.

Shop Benefit Mascara Sale

Founded by two farm girls-turned-models in 1976, Benefit Cosmetics believes a good sense of humor is an essential part of beauty. The brand is probably best-known for its easy-to-use brow products and rosy cheek stains, but its variety of mascaras are equally fabulous. From the cheekily-named They're Real to vintage-inspired Roller Lash, Benefit's lash products will have your lashes looking better than ever — now at a major discount.

Whether you're looking for mega volume, flirty curls or even car accident-proof waterproof mascara (yes, really!), there's a Benefit mascara out there for you. Now through midnight tonight, take 50% off Benefit Cosmetics mascara below in honor of National Lash Day.

They're Real! Lengthening Mascara

Benefit Cosmetics

The OG Benefit mascara gives your lashes some major drama with a custom domed-tip brush.

$28$14

BADgal BANG! Volumizing Mascara

Benefit Cosmetics

The slim brush of Benefit's BADgal BANG! mascara keeps your lashes clump-free and ensures each lash is covered from root to tip.

$28$14

Roller Lash Curling Mascara

Benefit Cosmetics

Stay ahead of the curve with Benefit's Roller Lash mascara, which separates, lifts and curls your lashes for a flirty gaze.

$28$14

BADgal BANG! Waterproof Mascara

Benefit Cosmetics

If you don't believe in the extreme staying power of the waterproof formula, just read this review: "It's truly waterproof. Sure it survived many crying sessions but most impressively it survived a car accident. The nurses actually asked me what one I was wearing."

$28$14

They're Real! Magnet Extreme Lengthening Mascara

Benefit Cosmetics

This mascara uses magnetic force to pull the formula beyond the natural tips of the lashes for extra lengthening power.

$28$14

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