Channel 4 bags Sainsbury's for 'largest ever' Bake Off sponsorship deal

4Sales and PHD kneaded the package; Wieden & Kennedy to create sponsorship spots.

Tfoso Tfoso
Mar 7, 2022 - 21:04
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Channel 4 bags Sainsbury's for 'largest ever' Bake Off sponsorship deal

4Sales and PHD kneaded the package; Wieden & Kennedy to create sponsorship spots.

by Arvind Hickman

Channel 4's Great British Bake Off hosts Noel Fielding and Matt Lucas with judges Paul Hollywood and Prue LeithBake Off welcomes back, from top-left clockwise, Fielding, Lucas, Leith and Hollywood

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