Cheetos only wants to work with Becky G’s fingertips

The spot is latest in Hispanic-focused campaign.

Tekef Tekef
Jul 17, 2023 - 21:02
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Cheetos only wants to work with Becky G’s fingertips

The ad is the latest part of Cheetos’ Deja tu Huella campaign, which means “Leave your mark” and focuses on Hispanic customers.

Also read: Becky G stars in new Walmart campaign

“As the granddaughter of Mexican immigrants, born and raised in Inglewood, Becky G is no stranger to hardships and as a longtime advocate for the Hispanic community, she has proudly used her platform to champion and uplift other Latinas in the music industry,”said Flavia Simoes, senior director of marketing for PepsiCo-owned Cheetos, in a statement. “Cheetos is proud to spotlight her as part of this year’s campaign because she embodies the Deja tu Huella spirit.”

It marks the second recent big brand deal involving Becky G (Rebecca Marie Gomez), who has 37 million Instagram followers. She is also starring in a Walmart campaign, released last week, that allows customers to buy items from celebrity shopping carts.