WPP's Rob Reilly to keynote Ad Age's Small Agency Conference

In his talk, Reilly will address his thoughts on how creatives can build business; why small agency thinking is important even at the largest agencies; and his conviction that any agency can do great work despite budget size. He’ll also explain why holding companies like WPP need small agencies (WPP recently bought a minority stake in Majority), and his belief that the industry will succeed only if shops big and small create work that drives business.

Read more: WPP takes a 30% stake in Majority

The Ad Age Small Agency Conference is the only event of its kind geared toward agencies of 150 or fewer employees. This year's event will address topics including how to promote your agency, how to operate in a project-based world, how to get paid fairly for your work, how to market in a politically charged environment, how to diversify your agency—and how to keep diverse employees.

There will also be workshops, such as one from Sunday Dinner Founder Lindsey Slaby, who will outline the empty spaces small agencies are missing, and another from Virtu Group Founder Tracey Shirtcliff about how to better scope.

The conference will also include case studies of marketing successes from Ocean Spray and the NBA G League, a panel of prominent CMOs, peer-to-peer sharing among other small agencies and more.

The event will be capped with the Ad Age Small Agency Awards, which will award the best small agencies in the country and internationally. 

Buy tickets for the event here.