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How streaming TV is using Halloween in the battle for subscribers...
Spooky streaming efforts look to woo subscribers and pre-holiday advertisers.
Metaverse and Web3 marketing glossary—key words and terms...
A list of metaverse and Web3 words for brands and marketers.
Eleven merges into Mekanism as parent Plus Company doubles...
The news comes as Plus Company looks to build its base with performance marketing...
California starts $40 million agency review for opioid...
California will open RFPs on Oct. 17 for a two-year contract to create a statewide...
How the metaverse is coming to TV—NFTs could reinvent fandom
TV Web3 executives discuss the value of evolving NFT technologies for building audiences...
Behind Waterford’s new marketing moves to attract younger...
Waterford opened its only store last week in New York in an effort to modernize...
MLB signs first CBD sponsorship for major sports in deal...
The hemp-based product will become the ‘Official CBD of Major League Baseball.’
How American Express is courting Gen Z and marketing its...
AmEx Chief Marketing Officer Elizabeth Rutledge joins the Marketer's Brief podcast...
Inflation, indulgence, influence: The changing nature of...
New research shows distinct differences in how Gen Z and younger millennials shop...
