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VideoAmp launches second-by-second TV measurement as marketers demand data precision

VideoAmp launches second-by-second TV measurement as marketers...

BET tests measuring by seconds to help analyze custom audiences for P&G and...

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How midterm political ad spending could hit a record $9 billion

How midterm political ad spending could hit a record $9...

Kantar/CMAG's updated political media ad spending totals for 2022 midterms.

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How Meta reset brand safety controls on Facebook and Instagram

How Meta reset brand safety controls on Facebook and Instagram

Meta has a new plan to show brands exactly where their ads appear in the feed.

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Why Gatorade is getting into the gummies business

Why Gatorade is getting into the gummies business

The PepsiCo-owned brand continues its innovation push as it fends off new competitors...

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What ad-supported streaming TV needs to know to keep on winning

What ad-supported streaming TV needs to know to keep on...

Major streamers, including Amazon, are investing in solutions that take traditional...

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Watch Pepsi’s ‘Footloose’ remake

Watch Pepsi’s ‘Footloose’ remake

The soda brand jumps on TikTok-fueled renewed interest in the movie with a modern...

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HSBC poaches Goldman Sachs veteran for North Asia Global Banking head

HSBC poaches Goldman Sachs veteran for North Asia Global...

Hong Kong-based Christina Ma replaces Dai Kitamura, who will leave the bank in November...

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India’s inclusion into global indices faces further delays

India’s inclusion into global indices faces further...

Issues around capital gains tax and settlement rules need to be addressed before...

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The peculiar realm of the metaverse

The peculiar realm of the metaverse

The metaverse is challenging user perception of materiality, digitalising elements...

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Singapore firm broadens blockchain capabilities

Singapore firm broadens blockchain capabilities

ChainUp has announced the appointment of former Singapore prime minister and MAS...