Classifields ads
Adobe uses AI to speed up marketing mix modeling
Process that takes months is reduced to weeks, becoming practical for more marketers...
Reese's signs first NIL deals with athletes named ‘Reese’
A dozen football players will make up the roster.
Burger King reimagines 1970s ‘Have it Your Way’ jingle...
Behind the fast food chain’s marketing strategy to put a new spin on historical...
Heinz partners with vampire influencer to promote 'Tomato...
To celebrate the limited-edition Halloween product, Heinz taps E.J. Marcus, who...
Ad Age’s 2023 Creativity Awards—see the full juries
First deadline is Nov. 2; the lineup includes leaders from Deutsch LA, Droga5, Google,...
Stagwell acquires Wolfgang; Doner names a new chief creative...
Stagwell bought a minority stake in Los Angeles-based Wolfgang in 2019.
Connected TV—how to engage audience seamlessly
5 ways to take advantage of the features and functionalities the platform offers.
Limited-time offer marketing strategy—what brands need...
The link between consumer interest and expenditure is not inevitable if companies...
Executives are backing away from ESG as recession risks...
More than eight of 10 global CEOs anticipate a recession within the next 12 months,...
