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What Gen Z wants from influencer marketing and brand social media

What Gen Z wants from influencer marketing and brand social...

More than 30 Gen Z creators and marketers spoke at JUV Consulting’s recent ZCon...

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John Mescall is out at McCann Worldgroup

John Mescall is out at McCann Worldgroup

John Mescall’s duties as president of McCann’s Creative Leadership Council will...

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Highdive names its first CEO

Highdive names its first CEO

Megan Lally, who co-founded independent agency Highdive in 2016, is now its CEO.

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Paramount and Omnicom testing Nielsen measurement alternatives in buy-side platforms

Paramount and Omnicom testing Nielsen measurement alternatives...

Partnership will test buy-side systems’ ability to run on alternative currencies,...

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Amazon Books expands colorful campaign about the joys of reading

Amazon Books expands colorful campaign about the joys of...

Droga5 London commissioned 19 illustrators to craft 110 designs capturing the magic...

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How to be a great client—9 ways to inspire your agency’s best work

How to be a great client—9 ways to inspire your agency’s...

When the agency team feels part of your mission, retention goes up, ideas get better...

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Lerma/ combats AI's DEI bias by training model using the likenesses of its own staff

Lerma/ combats AI's DEI bias by training model using the...

The Stable Diffusion model will be free and open-source.

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Celsius lands deal as Major League Soccer’s official energy drink

Celsius lands deal as Major League Soccer’s official energy...

Upstart beverage company Celsius eyes national reach.

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Fox News aims to grow its streaming business with election year campaign

Fox News aims to grow its streaming business with election...

‘Democracy ’24’ features talent-starring spots as well as a hub on Fox Nation.

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How Teletubbies is leveraging TikTok to bring back Gen Z audiences

How Teletubbies is leveraging TikTok to bring back Gen...

For the last year, “Teletubbies” parent company WildBrain has leaned into TikTok...