Classifields ads

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Google Fi brings an amusing bleakness to the world of wireless ads

Google Fi brings an amusing bleakness to the world of wireless...

The agency taps director Jeff Low to upend the traditionally insipid category with...

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NewsNation aims to capitalize on Fox, MSNBC and CNN struggles with local marketing approach

NewsNation aims to capitalize on Fox, MSNBC and CNN struggles...

Cable news network heads to Iowa State Fair as it looks to make up ground on the...

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Inside TikTok’s out-of-home marketing approach as it expands further beyond mobile

Inside TikTok’s out-of-home marketing approach as it expands...

The social media platform has partnered with several digital media networks, including...

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Stanley hires GSD&M as its first TikTok agency of record

Stanley hires GSD&M as its first TikTok agency of record

The Austin-based agency will oversee Stanley’s TikTok strategy and content creation,...

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Mattel is now selling Weird Barbie, breakout star of the film

Mattel is now selling Weird Barbie, breakout star of the...

A doll based on Kate McKinnon’s character is availble for $50, though you’ll have...

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Unlocking the power of local TV: How precision and reach drive results

Unlocking the power of local TV: How precision and reach...

By targeting ads to key audiences in high-yielding locations, brands can amplify...

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Mazda looks beyond WPP as it refines its marketing approach

Mazda looks beyond WPP as it refines its marketing approach

Mazda remains with WPP, but has wound down the holding company’s Mazda-dedicated...

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Is DoubleVerify’s Scibids acquisition a conflict?

Is DoubleVerify’s Scibids acquisition a conflict?

How Nielsen and other media companies are navigating the measurement upheaval, plus...

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US ad employment gained 1,000 jobs in July, but pace of growth slowed

US ad employment gained 1,000 jobs in July, but pace of...

Employment is still growing in the ad business and overall economy, but at a more...

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WPP cuts revenue guidance amid tech giant marketing cutbacks

WPP cuts revenue guidance amid tech giant marketing cutbacks

Shares dropped as much as 8% on Friday.