Classifields ads

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NotCo uses AI to show animals living a full life in first ads under Fernando Machado

NotCo uses AI to show animals living a full life in first...

AKQA Bloom campaign imagines what livestock would look like if they weren’t slaughtered...

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A walk through Prime Video’s pink carpet farewell to ‘The Marvelous Mrs. Maisel’ in NYC

A walk through Prime Video’s pink carpet farewell to ‘The...

‘The Marvelous Mile’ was part of the streamer’s ‘Maisel Tov’ campaign for the show’s...

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Google gives post-cookie ad tech update

Google gives post-cookie ad tech update

Internet giant shows how ads could perform through a combination of new ad targeting...

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Feeling suffocated as a creative director? You’ll relate to this stifling dark comedy

Feeling suffocated as a creative director? You’ll relate...

Ivan Cash conducts a series of increasingly claustrophobic interviews for Air, the...

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Quality creative can boost display and desktop ad performance

Quality creative can boost display and desktop ad performance

“No amount of great media can make up for mediocre creative” and small improvements...

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Andrew Keller named global chief creative officer of WPP Coke agency Open X

Andrew Keller named global chief creative officer of WPP...

Andrew Keller discusses AI, his time at CP+B and Meta and building communities around...

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AMC Networks' streaming TV service to debut ad tier

AMC Networks' streaming TV service to debut ad tier

The cable programmer expands its branded content slate—and will bring a new advanced...

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Nielsen's Media Rating Council TV accreditation restored after 19-month suspension

Nielsen's Media Rating Council TV accreditation restored...

Measurement giant gets seal of approval for panel-based ratings but just starting...

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Your brain on sound: marketing and the neuroscience of sonic identity

Your brain on sound: marketing and the neuroscience of...

Audio messages in advertising have a powerful advantage over visual ones, driving...

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Why Expedia is leaning into emotional storytelling with new in-house campaign

Why Expedia is leaning into emotional storytelling with...

Expedia is adopting a more emotional narrative in its marketing as it tries to differentiate...

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Disney gives movie studios prime ad slots for the NBA playoffs

Disney gives movie studios prime ad slots for the NBA playoffs

In-house team made custom creative for the studios as part of an upfront offering.

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Watch the newest commercials from Augustinus Bader, Disney+, LL Flooring and more

Watch the newest commercials from Augustinus Bader, Disney+,...

Augustinus Bader says it offers “the one simple step to your best skin yet.”

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Former Procter & Gamble CEO Ed Artzt, famous for 1994 digital wake-up call, dies at 92

Former Procter & Gamble CEO Ed Artzt, famous for 1994 digital...

Artzt was disappointed agencies didn't heed his call, which predicted much of the...

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AB InBev breaks silence on Bud Light's Dylan Mulvaney controversy

AB InBev breaks silence on Bud Light's Dylan Mulvaney controversy

“We never intended to be part of a discussion that divides people,” CEO Brendan...

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Viral AI portraits of GOP in drag—creative director explains the ‘RuPublicans’

Viral AI portraits of GOP in drag—creative director explains...

The advertising copywriter who co-created the series on how they’re balancing comedy...

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ChatGPT’s creator surge and marketing’s big image problem: Datacenter Weekly

ChatGPT’s creator surge and marketing’s big image problem:...

Also: slowing digital ad sales, macroeconomic news in a nutshell—and more.