Classifields ads
Toyota sitting out Super Bowl for first time since 2017
The decision signals that the automotive category could be light in this year’s...
Nielsen rival Samba TV divests ad sales to focus on measurement
Samba sells its ad sales division to MiQ as it looks to sidestep conflicts with...
HBCU brand deals are on the rise—what marketers are getting...
Enrollment in Historically Black Colleges and Universities is rising and brands...
How AI’s digital memory can debunk brand narratives
ChatGPT’s single-response search results are also a de facto BS detector and greenwashing...
Watch live at 12:30 p.m. ET: Barstool Sports CEO on the...
Erika Ayers discusses how the media company is leaning into live sports and how...
Twitter ad sales plunged 46%, while TikTok, Pinterest gained...
Brands fled Twitter during its first days under Elon Musk's ownership and moved...
Top 5 diversity, equity and inclusion efforts to know about...
These DEI efforts were developed by charities, hospitals and major brands such as...
McCormick & Co. consolidates global media under Dentsu...
Dentsu has held U.S. and Canada AOR duties since 2020.
How streaming TV is rapidly evolving the customer user...
Amazon Fire TV sees streaming video evolving rapidly, offering advertisers new opportunities...
Why multi-currency TV measurement is causing tension within...
Report for CIMM, ANA and 4A's finds divergence of interests and progress on new...
Progressive’s newest character is a familiar face
Progressive is introducing new character TV Dad as it positions its brand as a saver...
CES 2023—how brands are leveraging technology for inclusivity,...
Tech for tech’s sake was almost completely gone from the convention floor.
Why ad job recruiters are preaching more flexible roles...
Employment in the ad industry is slowing, so agencies and marketers will be making...
Citi appoints veteran as its new Taiwan CEO
Former Citi country officer (CCO) for the Philippines, Aftab Ahmed, has been appointed...
Cooley and MoFo make senior PE and M&A appointments
FinanceAsia spoke to both law firms about the trends shaping Greater China’s PE...
