Coca-Cola focuses on hugs in Olympics ad
The global campaign was developed by WPP Open X, led by Ogilvy and supported by EssenceMediaCom, VML and Hogarth.

The global campaign was developed by WPP Open X, led by Ogilvy and supported by EssenceMediaCom, VML and Hogarth.
by Marianne Calnan
Sign in to continue
Register
Limited free articles a month Free email bulletinsSubscribe to The Knowledge
To receive full access to Campaign's content including:
Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey, and supplementary insight from Camapign's Best Places to Work Regular data-led insight reports from Campaign AI, our business intelligence tool