Cunard plans Clia Cruise Week ‘nationwide sales blitz’

Cunard has planned its “biggest ever nationwide sales blitz” this September.

During Clia Cruise week, from September 16-20, the luxury cruise line intends to send a team of seven to UK high streets to meet 250 agents across 70 shops.

The line will present news about its winter 2027 programme, which goes on general sale on October 17 and a day earlier to Cunard World Club members.

The sales team will also share details of its new Pay As You Earn concept in its agent loyalty programme, Shine Rewards Club, which allows agents to continuously pay Shine points towards their own voyage on a Cunard ship.

The tour will also include visits to three head offices: Fred Olsen Travel in Ipswich; Panache in Chorley; and Travel Village, also in Chorley.

Tom Mahoney, Cunard’s director of UK sales, said: “We are as committed as ever to supporting our travel agent community and working together to create unforgettable experiences for our mutual customers.

“These visits are a brilliant opportunity for the Cunard team to learn more about the issues impacting our travel agent partners, whilst providing key brand insights and enhancing stakeholder relationships.

“Our dedicated sales team will be working tirelessly to showcase our extraordinary Cunard fleet and unique onboard experiences. The future of luxury travel is incredibly bright, which is why we can’t wait to get on the road and bring our new propositions to life.”