EE launches experiential ‘one-stop’ store as part of ‘reinvented’ retail strategy

The new retail space includes a gaming room, an AR-supported ‘digital spa’ and increased staff support for smart home devices.

EE launches experiential ‘one-stop’ store as part of ‘reinvented’ retail strategy

The new retail space includes a gaming room, an AR-supported ‘digital spa’ and increased staff support for smart home devices.

by Coral Cripps

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