Elvie normalises urinary incontinence with giant 'peeing' billboard

From the makers of the 'flying fanny' that ascended at the Edinburgh Fringe, this time around, Don't Cry Wolf has created Elvie, a 10-foot 'peeing' billboard to call out social media giants for censoring incontinence.

Elvie normalises urinary incontinence with giant 'peeing' billboard

From the makers of the 'flying fanny' that ascended at the Edinburgh Fringe, this time around, Don't Cry Wolf has created Elvie, a 10-foot 'peeing' billboard to call out social media giants for censoring incontinence.

by Imogen Watson

A photograph of the #LeaksHappen billboard taken at Commercial Street in LondonThe 10ft #LeaksHappen billboard appears at Commercial Street in London

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