Embracing the magic of the Wicked brandwagon

As anticipation builds for the release of Wicked: Part I, brands are embracing the musical’s green-and-pink aesthetic, but meaningful engagement requires more than surface-level trend-chasing.

Tekef Tekef
Nov 21, 2024 - 21:04
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Embracing the magic of the Wicked brandwagon

As anticipation builds for the release of Wicked: Part I, brands are embracing the musical’s green-and-pink aesthetic, but meaningful engagement requires more than surface-level trend-chasing.

by Sophie Kitchen

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