foodpanda, TabSquare roll out digital menus that recommend users dishes based on past orders

foodpanda has partnered with TabSquare, a Singapore-based provider of AI-powered in-restaurant solutions, to empower regional restaurant partners by improving their customers’ in-store and online visits.

The partnership will see both companies work with restaurants in Asia — starting with Singapore, Malaysia, the Philippines, and Taiwan — to digitise their ordering, payment, and customer engagement-related processes.

Together, they will deliver digital solutions to the restaurant industry to help them create seamless offline-to-online dining experiences. This diversification will also help improve profitability for restaurants.

Improving efficiency and customer retention

With this partnership, foodpanda’s restaurant partners can now use TabSquare to automate tedious tasks such as order-taking. This shortens the ordering process significantly as customers can use digital menus to browse, order and pay at their pace and convenience, resulting in a more seamless ordering and dining experience. 

The digital menus will also decrease reliance on the availability of wait staff and employee turnover, while also minimising food and financial losses that arise due to human error. Additionally, restaurants are able to make changes to their menu more efficiently as they no longer have to allocate extra costs for reprinting paper menus. 

Restaurant partners can also utilise the combined data and predictive technologies to improve how they engage and retain customers. Customers who scan the QR code for digital menus are prompted to provide their mobile number.

This then allows restaurant partners to tap on customers’ purchasing history through data analytics and improve their offerings, as well as identify trends in price sensitivity, volume, and menu preferences to personalise their customer’s subsequent experience.

The restaurants can also use these insights to offer relevant promotions to attract and retain diners. 

foodpanda CEO Jakob Angele said moving into QR ordering in restaurants was a very natural choice as it allows the company to offer great benefits to its restaurant partners which help them in serving their customers better. 

I am absolutely convinced that in five years from now, restaurants worldwide will be using QR code-based ordering and paper menus will be a memory of the past.

Anshul Gupta, co-founder of TabSquare, added that they are making a collective effort to move the restaurant industry further into the digital age, providing comprehensive and seamless online to offline solutions that will help restaurants become more efficient, improve profitability and drive better customer experience and engagement.

Feature image credit: foodpanda

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