Google Announces New ‘Dating & Companionship’ Ads Policy via @sejournal, @MattGSouthern
Google introduces 'Dating and Companionship' ads policy, including mandatory certification for dating app advertisers starting in March. The post Google Announces New ‘Dating & Companionship’ Ads Policy appeared first on Search Engine Journal.
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Google introduces 'Dating and Companionship' ads policy, including mandatory certification for dating app advertisers starting in March.
Google will require certification for all dating ad advertisers starting in March. Dating sites featuring explicit content or promoting affairs will face strict restrictions. The policy bans ads promoting certain types of relationships.Google announced it will launch a new Dating and Companionship Ads policy and certification program on March 4.
This update aims to improve oversight of dating ads on Google’s advertising platforms.
New Policy Highlights
Advertisers must get certification from Google to run dating or companionship ads under the new policy.
The policy bans certain ads, including those that:
Promote underage dating Use misleading images or text Promote paid companionship or sexual acts Support exploitative or deceptive practices Advertise mail-order spousesSome ads for hook-up, fling, swinger sites, affair services, sexual fetish dating, and apps with nudity or suggestive content will face additional restrictions.
Ad serving restrictions will depend on the ad type, user age, local laws, SafeSearch settings, and past searches for sexual content.
Transition Period
Google’s new Dating and Companionship Ads policy will take effect on March 4.
Advertisers should review their ads now to ensure compliance, either obtaining certification or removing non-compliant ads. Enforcement will gradually increase after the launch.
While this is a standalone policy, it incorporates relevant rules from Google’s existing policies on Inappropriate Content and sexual content, which will also be updated at the same time.
Implications For Advertisers
Brands in the dating and companionship industry must review their ads and landing pages to comply with Google’s new policy rules.
Certification will be mandatory to continue advertising in this area.
This policy aims to create a safer advertising environment by reducing misleading and inappropriate ads, helping to build trust among users of dating services.
As the March implementation date approaches, Google will share more details about the certification process and policy updates.
Featured Image: MicroOne/Shutterstock
SEJ STAFF Matt G. Southern Senior News Writer at Search Engine Journal
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, ...
