Group M launches global framework to reduce carbon footprint of media

Clients will be advised on which channels, and eventually media vendors, are causing the most carbon emissions in effort to slash advertising's carbon footprint.

BigThink BigThink
Jul 19, 2022 - 21:04
0 13
Group M launches global framework to reduce carbon footprint of media

Clients will be advised on which channels, and eventually media vendors, are causing the most carbon emissions in effort to slash advertising's carbon footprint.

by Arvind Hickman

An image of a forest with the words 'Media Decarbonisation' and 'A Group M report'Group M: has released a framework to decarbonise media

Sign in to continue

Register

Limited free articles a month Free email bulletins

Register Now

Get 30 days free access to Campaign and recieve:

Full access to campaignlive.co.uk Quarterly printed magazine Bulletins, podcasts and member-only content, such as School Reports 2022 Event discounts to Campaign conferences 

Start your free trial

Need to activate  your membership?