Group M launches global framework to reduce carbon footprint of media

Clients will be advised on which channels, and eventually media vendors, are causing the most carbon emissions in effort to slash advertising's carbon footprint.

BigThink BigThink
Jul 19, 2022 - 21:04
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Group M launches global framework to reduce carbon footprint of media

Clients will be advised on which channels, and eventually media vendors, are causing the most carbon emissions in effort to slash advertising's carbon footprint.

by Arvind Hickman

An image of a forest with the words 'Media Decarbonisation' and 'A Group M report'Group M: has released a framework to decarbonise media

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