Guillaume Huin elevates McDonald’s social media by thinking like a super fan
Guillaume Huin, social media director, guides McDonald’s success on social media, where the massive brand speaks like one of its biggest fans.
FrankLin
0
6
If you could have dinner with one person, alive or dead, who would it be and why?
Stefan Zweig. He has a way of describing emotions that I haven’t seen from any other author.
What are the top two social media sites you use on a regular basis?
Twitter and TikTok [and others, the social media director was quick to note]. Being in the U.S. made me love using Twitter. TikTok is like an emotion headquarters. I observe people using it and within five minutes they may laugh, cry, learn something and find something to buy.
