Hear how Barbie, Peacock and Unilever are reshaping the future of media and commerce

Join marketing leaders at the Ad Age Media Summit on Oct. 3 and 4.

JimMin JimMin
Sep 11, 2023 - 21:01
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Hear how Barbie, Peacock and Unilever are reshaping the future of media and commerce

The two-day in-person event in New York includes a conversation with Nathan Baynard, Mattel's VP of global brand marketing for Barbie and dolls portfolio, on the partnerships and strategy that propelled the “Barbie” movie to what the toymaker's CEO referred to as a “milestone moment” for the company.

Roku Media President Charlie Collier will share how he sees the future of TV, detailing his approach to monetizing streaming and opportunities for commerce in the space.

Ulta Beauty's recently named Chief Marketing Officer Michelle Crossan-Matos will take the stage to discuss where the retailer, which posted a strong second quarter in August, sees growth in its marketing and how it plans to engage shoppers across different media platforms.

Peacock President Kelly Campbell will dive into the NBCUniversal-owned streamer’s programming and audience strategy, and how she is positioning its offerings in the competitive marketplace.